If this succeeds, it will be a data collection tool the likes of which the world has never seen, which is why so many companies are willing to put their name on it. The data, along with ML/AI, and our contemporary understanding of the human mind, means that this is a major step towards control that we can't understand. Dr. Harari explains it better than I do in "21 Lessons for the 21st Century", but this tool is part…
Ever since I moved away for college (2009) I had started becoming curious how the lives of today's American youth were interacting, and how that was different from my own experience.
Unfortunately it's not easy getting close to that age group without raising flags for being creepy.