How is this going to fly with the constant flood of (justified) hate that Facebook is receiving the past year? Apart from the technology, I feel like they have more chance if they'd brand it without the Facebook name on it.
Well, if an army of HODLers develops who buy into this Facebook coin think they can make profit off of holding it - then there will be a growing body who promote it and speak positively of it, and not care about Facebook's other wrongdoings because money. Those big name brands also already buying into it means quite the global powerhouse of marketing ability to onboard people into something that is relatively unknown of what could unfold. It should be democratic governments working together to develop this and not private entities who aren't elected and are known to lobby and influence politicians/policy for their own good. There's a reason financial regulations developed, and because they're poorly enforced currently doesn't mean the solution is abandonment.