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Let's make them pay for using our personal data

amortizedcost.net

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Re: Let's make them pay for using our personal data

#61

Post by rvrabec »

martinshen wrote: post #32

Why would they pay you for your data? How much is it worth? If you click on 0 ads per year, you generate $0 for Facebook and therefore your data is worth $0. For a personally targeted (using your data) ad click on FB, you're looking at ~$3.25. For a web targeted ad click on a niche website, you're probably looking $0.50-$2.50. In other words, your "data" is worth $0.75-$2.75 per click of revenue FB spends 17% of reve…

Your data is worth whatever someone will pay. It isn't just about ad revenue, it's about the market research that becomes a behavioral futures market. This app gives you a personal data value estimate (average it's a couple hundred dollars/year): https://app.fastgarden.io/assessment

Re: Let's make them pay for using our personal data

#62

Post by munk-a »

martinshen wrote: post #32

Why would they pay you for your data? How much is it worth? If you click on 0 ads per year, you generate $0 for Facebook and therefore your data is worth $0. For a personally targeted (using your data) ad click on FB, you're looking at ~$3.25. For a web targeted ad click on a niche website, you're probably looking $0.50-$2.50. In other words, your "data" is worth $0.75-$2.75 per click of revenue FB spends 17% of reve…

This sort of hits a key issue for me - my data is pretty worthless to them, but it's quite valuable to me.

Why don't we realize that privacy is a resource and the current consumption of that resource to drive advertising is incredibly inefficient.

Re: Let's make them pay for using our personal data

#63

Post by rootusrootus »

martinshen wrote: post #44
rootusrootus wrote: post #36

Earlier quoted context omitted.

> On the flip side, FB should offer a paid ad-free version of their services but who honestly would pay $10/mo for FB + Instagram etc.? IIRC they don't make anywhere near $10/user/month. If you gave me the option to pay, say, $25/year for ad-free, tracking-free, and it was implemented in some way that I could trust , then I might be willing to participate with FB again. I'm hoping, actually, that someone will come al…

They generate ~$100 ARPU on US users. https://digiday.com/marketing/facebooks-making-money-per-use...

Well, that's better than I remember :-). Or I'm thinking worldwide average. I'd probably still do it if the software was good enough and the network complete enough.

Re: Let's make them pay for using our personal data

#64

Post by munk-a »

rvrabec wrote: post #61
martinshen wrote: post #32

Why would they pay you for your data? How much is it worth? If you click on 0 ads per year, you generate $0 for Facebook and therefore your data is worth $0. For a personally targeted (using your data) ad click on FB, you're looking at ~$3.25. For a web targeted ad click on a niche website, you're probably looking $0.50-$2.50. In other words, your "data" is worth $0.75-$2.75 per click of revenue FB spends 17% of reve…

Your data is worth whatever someone will pay. It isn't just about ad revenue, it's about the market research that becomes a behavioral futures market. This app gives you a personal data value estimate (average it's a couple hundred dollars/year): https://app.fastgarden.io/assessment

That is how much the market values data, but markets are not the ultimate decider of worth. Additionally, different participants in markets place different values on the goods being traded, otherwise trade would be useless - the participants consuming our privacy right now value that privacy incredibly cheaply.

Re: Let's make them pay for using our personal data

#65

Post by cftorres »

netwanderer3 wrote: post #42

Under the spirit of capitalism, if privacy is such a popular product that so many consumers want, then why not make it available for them to purchase? For Google users example, free-tier will allow each user account 5 searches per month that will not be tracked and recorded, so essentially users will have an option to specify right before the moment of each search to indicate whether this specific search is going to…

Privacy is not an extra or a luxury thing, it is a right. If we keep this comoditization process in some years we are going to talk about an antidiscrimination price, or a true information price.

Re: Let's make them pay for using our personal data

#66

Post by munk-a »

danpalmer wrote: post #3

Arguably, they already do. They pay us in services such as communications software, social software, search, etc. Also, this is very common in some countries/industries. In the U.K. if you want to buy insurance or open a bank account etc, you’ll often use a comparison website, and they will likely give you an incentive (such as free cinema tickets) for choosing a service through them. This is paid for directly by the…

I like to pay in dollars - can I pay for their services in dollars and not be tracked everywhere I go?

Advertising is a negative value add on pretty much all modern interactions, it needs to go away and stop imposing such a steep cost on consumers for the atrociously marginal value it delivers to producers.

Re: Let's make them pay for using our personal data

#67

Post by rvrabec »

Start by figuring out how much YOUR data is worth - that's the hardest part of all this. Individuals will need to create scarcity like the big ad networks do today, otherwise a market flooded with copies of personal data will have very little value. https://app.fastgarden.io/assessment

Re: Let's make them pay for using our personal data

#68

Post by sharcerer »

rootusrootus wrote: post #36
martinshen wrote: post #32

Why would they pay you for your data? How much is it worth? If you click on 0 ads per year, you generate $0 for Facebook and therefore your data is worth $0. For a personally targeted (using your data) ad click on FB, you're looking at ~$3.25. For a web targeted ad click on a niche website, you're probably looking $0.50-$2.50. In other words, your "data" is worth $0.75-$2.75 per click of revenue FB spends 17% of reve…

> On the flip side, FB should offer a paid ad-free version of their services but who honestly would pay $10/mo for FB + Instagram etc.? IIRC they don't make anywhere near $10/user/month. If you gave me the option to pay, say, $25/year for ad-free, tracking-free, and it was implemented in some way that I could trust , then I might be willing to participate with FB again. I'm hoping, actually, that someone will come al…

Some ex FB employees did make this. It was on techcrunch in the past 1 year, I think. Just found it, it shut down.

https://techcrunch.com/2018/07/30/fabric-offers-an-alternati...

https://medium.com/@fabric.me/sunsetting-the-fabric-app-deb2...

Re: Let's make them pay for using our personal data

#69

Post by munk-a »

umvi wrote: post #22
BonesJustice wrote: post #16

Earlier quoted context omitted.

First parties might compensate me by providing a service in exchange. What of the third parties with whom they share my personal data? When those parties profit off my data, what compensation do I receive?

You are not the IRS - you don't have a right to compensation every time your data changes hands, just for each unique copy. That's like me paying an author for a book, and then the author demanding I pay if I give (or sell) the book to my friend. I know what you are thinking: "but in this case copies of your data are being resold" in which case I would agree that each party has to buy their own copy from me, or, if t…

I am not the IRS - but I also have not agreed to waive compensation for my data when it is collected by first parties or when it is resold to third parties. Specifically, I have individual rights that have never been knowingly waived to these behemoth data vacuums and yet they continue to violate my right to privacy and track me.

In fact, I refuse to negotiate with FB over my data, I don't participate in that service (or most other social media outlets). If they offered a reasonably priced way to keep up with family on FB without harvesting and tracking everything I do then I would be interested and potentially subscribe to such a service.

Re: Let's make them pay for using our personal data

#70

Post by munk-a »

sbhn wrote: post #17
Igor_Wiwi wrote: post #7

Earlier quoted context omitted.

I bet for 90% of users of Facebook(or Google) it is not clear how actually Facebook makes money

Facebook sells your attention. Look at your news feed, every second post is an ad.

Your attention and your productivity. They are a leech on modern society.
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