Let's make them pay for using our personal data
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Let's make them pay for using our personal data
1–10 of 122 posts
Re: Let's make them pay for using our personal data
#2“GoGoDuck”. Clearly a user.
Re: Let's make them pay for using our personal data
#3Arguably, they already do. They pay us in services such as communications software, social software, search, etc.
Also, this is very common in some countries/industries. In the U.K. if you want to buy insurance or open a bank account etc, you’ll often use a comparison website, and they will likely give you an incentive (such as free cinema tickets) for choosing a service through them. This is paid for directly by the affiliate revenue. Cashback sites also exist that do this through affiliates. Credit cards do this with air miles, cashback and other rewards too.
Re: Let's make them pay for using our personal data
#4That sounds like what Brave Rewards does... https://brave.com/brave-rewards/
Re: Let's make them pay for using our personal data
#5“GoGoDuck”. Clearly a user.
fixed
Re: Let's make them pay for using our personal data
#6Arguably, they already do. They pay us in services such as communications software, social software, search, etc. Also, this is very common in some countries/industries. In the U.K. if you want to buy insurance or open a bank account etc, you’ll often use a comparison website, and they will likely give you an incentive (such as free cinema tickets) for choosing a service through them. This is paid for directly by the…
Perfect example in picking affiliate comparison sites - they skew the market, and don't include companies or plans that aren't in the affiliate scheme, so you rarely end up with the actual best value through them.
Just the sort of conflicting loyalties that leads to insurance, pension and mortgage misselling scandals.
More generally the exchange seems to have become one of being scammed out of £10 of data, tracking and inferences for every £1 of value received. It's years since it's felt like a fair and equitable exchange - like search in exchange for simple keyword ads without tracking.
Re: Let's make them pay for using our personal data
#7Arguably, they already do. They pay us in services such as communications software, social software, search, etc. Also, this is very common in some countries/industries. In the U.K. if you want to buy insurance or open a bank account etc, you’ll often use a comparison website, and they will likely give you an incentive (such as free cinema tickets) for choosing a service through them. This is paid for directly by the…
I bet for 90% of users of Facebook(or Google) it is not clear how actually Facebook makes money
Re: Let's make them pay for using our personal data
#8Arguably, they already do. They pay us in services such as communications software, social software, search, etc. Also, this is very common in some countries/industries. In the U.K. if you want to buy insurance or open a bank account etc, you’ll often use a comparison website, and they will likely give you an incentive (such as free cinema tickets) for choosing a service through them. This is paid for directly by the…
I bet for 90% of users of Facebook(or Google) it is not clear how actually Facebook makes money
Or they may just value personal data differently than you.
Re: Let's make them pay for using our personal data
#9Arguably, they already do. They pay us in services such as communications software, social software, search, etc. Also, this is very common in some countries/industries. In the U.K. if you want to buy insurance or open a bank account etc, you’ll often use a comparison website, and they will likely give you an incentive (such as free cinema tickets) for choosing a service through them. This is paid for directly by the…
This. Your data is already a currency. By visiting and consuming content you’re effectively paying for that content with whatever data they’re collecting.
Maybe this transaction needs to be somehow more explicit?
Re: Let's make them pay for using our personal data
#10Arguably, they already do. They pay us in services such as communications software, social software, search, etc. Also, this is very common in some countries/industries. In the U.K. if you want to buy insurance or open a bank account etc, you’ll often use a comparison website, and they will likely give you an incentive (such as free cinema tickets) for choosing a service through them. This is paid for directly by the…
The argument is that the intangible costs of the current scheme (life under total surveillance) make it desirable to force a direct dollar-value recognition of people's personal data.
A while back I made a similar argument[1]. I argued that some high percentage (e.g. 90%) of revenue from targeted ads should be required to be passed through to viewers of those ads. The possibility of the targeted ad market drying up completely is an acceptable outcome of this policy. Make everyone go back to non-targeted advertising!