Tim from Apple is paying money to its PR department that gives away money to "green" organizations exactly to be able not to do anything that would really matter for our planet (and would hurt Apple income). Imagine Tim from Apple shows up on the stage and tells people that there is no good reason to switch to the new phone model every 2 years. It will not happen.
I have many "progressive", "pro-eco" friends who just can't understand I am still using that old crappy Nexus 5X although I could afford a new, fancier phone (and my cell phone operator would subsidize it partly and nice person from call center would add another 4 GB of free internet to existing 15, as if I could ever use so much using cell phone).
They also cannot understand that I am still driving my 10 years old car instead of leasing/buying a new car which would be more "eco friendly". I am trying to explain them that cars are not growing on trees and producing a new one is not really that environment friendly and that during past 10 years cars were not improved so much in terms of CO2 emission to justify the change (giving recent car makers test scandals it is hard to say if they improved at all. Even if I could buy electric car, which is not really an option in my country due to lack of infrastructure and my usecase - I don't drive in the city, only long travels - still producing a new car emits more CO2 than my car will emit during its remaining lifetime).
Same with driving to work (they buy those new cars for a reason, not to sit in a tram among those sweating people), same with using electric laundry dries (it is so unfashionable to air-dry laundry at home), etc.
People love to talk about being pro-eco and taking actions that make them feel good, but they can't face the truth that their consumption habits change would be infinitely more beneficial.