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Apple’s $1000 monitor stand is a massive and unnecessary PR fail

9to5mac.com

11–20 of 99 posts

Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail

#11
post #7

It's generated so much extra exposure for WWDC and their other announcements. Although they aren't pronouncing it, I'm sure their marketing department disagree.

Excatly. I never heard hate. Only laughts. "apple is doing a stupid apple thing" It's actually good PR: everybody talk about it, but they also they it's a good quality monitor, just that apple is over pricing an accessory, which is a cheap way of making the luxury brand perceptuon stronger... Huge com win for very little effet.

Call it what you like. But I’m pretty sick of having to have the apple is stupid conversation at work. I get it, but it comes up far too often. It’s severely impacted my professional career due to prejudice from the wintel guys...who I also run circles around within Windows and Unix/Linux. But because apple released yet another expensive shiny I’ve got to take time out of my day to deal with this crap.

Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail

#15
post #6

I don’t understand why they announced the stand during the keynote at all. It’s not something to be proud of and it isn’t cutting-edge technology. They could have just put it for sale quietly and the outrage would have been far less.

Apparently decent pivoting, weighted stands are $400. So this is still not outrageously expensive if you are in the market for this type of thing.

Perhaps Apple figured it would be seen through the same eyes as those considering a $12k Mac Pro workstation, and appreciated in a similar way.

Another note: contra-wise, Apple did flirt with “luxury” watches for a time. Though I think they gave up on that direction.

Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail

#16
ITT: people who don't know how luxury branding works.

Without the stand, all headlines would have been on how Apple finally listened and produced a great MacPro - something only us geeks care about. Whereas this $1k-stand trolling generates mainstream headlines which reinforce the luxury-brand image that actually makes them the big money.

It's entirely possible that people will now buy this monitor even if they don't need it simply so that they can flaunt the "famous" $1k stand.

Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail

#17
The PR was intention. Apple is the greatest marketing company in modern history. That stand and the entire Mac Pro now has a perception of super high end. Where it has no compromises on quality and price. Genius yet again from Apple. Look at how much press it is generating for them. Right when iPhone was getting a bit stale in public mindshare.

Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail

#18
post #12

What's up with Apple's ascetic? It reminds me of the time I raked my hand down the back of an air conditioner radiator. That cheese grater look is only something a brutalist architecture loving nazi would want sitting on a desk.

Your typo is quite amusing considering how far from asceticism Apple is.

Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail

#19
post #12

What's up with Apple's ascetic? It reminds me of the time I raked my hand down the back of an air conditioner radiator. That cheese grater look is only something a brutalist architecture loving nazi would want sitting on a desk.

>> That cheese grater look...

or someone who really likes nachos.

Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail

#20
Apple isn’t going to sell a cheap display. If you want a cheap display go somewhere else. From their page about the display[1] a use case for this stand is to have “one on set and one in the studio” and move your display back and forth. Additionally Apple sells a VESA mount adapter for people who have “unique mounting setups for their displays”

There is almost certainly no one who might actually buy this display who is complaining about the price.

[1]https://www.apple.com/pro-display-xdr/

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