It's generated so much extra exposure for WWDC and their other announcements. Although they aren't pronouncing it, I'm sure their marketing department disagree.
Excatly. I never heard hate. Only laughts. "apple is doing a stupid apple thing" It's actually good PR: everybody talk about it, but they also they it's a good quality monitor, just that apple is over pricing an accessory, which is a cheap way of making the luxury brand perceptuon stronger... Huge com win for very little effet.
Apple’s $1000 monitor stand is a massive and unnecessary PR fail
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Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail
#12Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail
#13Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail
#14For me it is a A glimpse of rememberance from Steve original NeXT MegaPixel Display ...
Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail
#15I don’t understand why they announced the stand during the keynote at all. It’s not something to be proud of and it isn’t cutting-edge technology. They could have just put it for sale quietly and the outrage would have been far less.
Perhaps Apple figured it would be seen through the same eyes as those considering a $12k Mac Pro workstation, and appreciated in a similar way.
Another note: contra-wise, Apple did flirt with “luxury” watches for a time. Though I think they gave up on that direction.
Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail
#16Without the stand, all headlines would have been on how Apple finally listened and produced a great MacPro - something only us geeks care about. Whereas this $1k-stand trolling generates mainstream headlines which reinforce the luxury-brand image that actually makes them the big money.
It's entirely possible that people will now buy this monitor even if they don't need it simply so that they can flaunt the "famous" $1k stand.
Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail
#17Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail
#18What's up with Apple's ascetic? It reminds me of the time I raked my hand down the back of an air conditioner radiator. That cheese grater look is only something a brutalist architecture loving nazi would want sitting on a desk.
Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail
#19What's up with Apple's ascetic? It reminds me of the time I raked my hand down the back of an air conditioner radiator. That cheese grater look is only something a brutalist architecture loving nazi would want sitting on a desk.
or someone who really likes nachos.
Re: Apple’s $1000 monitor stand is a massive and unnecessary PR fail
#20There is almost certainly no one who might actually buy this display who is complaining about the price.