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Peloton Confidentially Files Statement for Proposed IPO

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Re: Peloton Confidentially Files Statement for Proposed IPO

#151

Earlier quoted context omitted.

Semi-related, I just got a $400 Oculus Quest and burned 1900 calories playing Beat Saber yesterday (as calculated by Apple Watch's "Other" workout type). Much cheaper purchase and fun enough that I can enjoy playing it for hours a day. I have an (admittedly shitty) exercise bike, and will probably be using that a lot less now. If anyone's looking for a home fitness gadget, give that a look. I'm told BoxVR is a better…

>I just got a $400 Oculus Quest and burned 1900 calories playing Beat Saber That's an absurd claim by your apple watch. An hour of expert level beat saber is closer to 360 calories.

https://vrhealth.institute/portfolio/beat-saber/

This source puts 6 Kcal/min on the low end of the range for an idealized 60 Kg individual, but your estimate is close.

tl:dr; 6-8 Kcal/min (360-480 Kcal/hour) for a 60 Kg individual

Re: Peloton Confidentially Files Statement for Proposed IPO

#152
post #19

Earlier quoted context omitted.

This bike is for people that don't want to go to a gym and/or don't have lots of time to leave the house on a daily basis. You can also finance the bike so the hit isn't so bad. Additionally, there's no extra charge for multiple accounts (up to 10), so if everyone in the house uses it, the cost makes more sense. I work out of home and this is the only way I get consistent exercise. My fitness has gone up tremendously…

Semi-related, I just got a $400 Oculus Quest and burned 1900 calories playing Beat Saber yesterday (as calculated by Apple Watch's "Other" workout type). Much cheaper purchase and fun enough that I can enjoy playing it for hours a day. I have an (admittedly shitty) exercise bike, and will probably be using that a lot less now. If anyone's looking for a home fitness gadget, give that a look. I'm told BoxVR is a better…

> as calculated by Apple Watch's "Other" workout type

I don't trust that at all. Apple Watch will give you several "active" calories a minute sitting still if you start an "Other" workout.

Re: Peloton Confidentially Files Statement for Proposed IPO

#153
post #6

Earlier quoted context omitted.

My sides. I have friends working there that have tried getting me to apply. Glassdoor reviews indicated their backend interview is unnecessarily difficult and I have little faith in their business model. How many people are willing to spend thousands on an exercise bike? Let alone one that requires a $40/month subscription? It feels the same as Blue Apron - the market is people rich and lazy enough that don't want do…

People pay for gym memberships that they never use. They also buy home exercise equipment that collects dust for most of its life. Then you have active cyclists that will splurge $5K+ on a real bike and want a way to ride when the weather makes it troublesome. There is a market.

I built a website to serve the market that sits between and overlaps Peloton and Zwift. It's a human-curated aggregator/review site with a filter so you can quickly find content by type, duration, featured athlete, sport, recommended use. It's free and you can use your existing equipment or even a Peloton spin bike if you grow tired of paying a subscription.

https://slpstream.com/

The site is still at MVP stage so I welcome any feedback on viability, usability, copy, anything that can help me improve it. I want to make it easier, cheaper (free!) and more fun for people to get their workout done from pros to beginners. I also want to help promote the work of the athletes + producers and give kudos to the brands that support that content production instead of buying display ads based on behavioral tracking!

One cool feature apart from the filter is that if you sign up (free, just username/password) you can bookmark favorites onto a personal playlist page to return to later. Another attempt to reduce the friction between thinking about a workout and getting it done.

FYI there are quite a few free guided workout videos on YouTube (GCN is my favorite so far) that are great when you need to do interval training. They are super engaging and high quality. For aerobic base training (lower intensity but longer duration) I like inspiring documentaries or sports events and podcasts or audiobooks for runs outside. I'm adding more to Slipstream every day.

Re: Peloton Confidentially Files Statement for Proposed IPO

#154
post #94

When I see Peloton now, I always think of this twitter thread that critiques their adverts https://twitter.com/clueheywood/status/1089699762331217920

Yeah, Peloton is basically SoulCycle for people who think $5000 is a reasonable price to pay for a computer monitor.

SoulCycle is over $5k/year if you go 3 times a week. A Pelton is only $2,245 (plus a subscription; financing available), and comes with unlimited classes combined with great software/trainers/community who get people excited about riding.

You could say Pelton is SoulCycle for people who want to save money and time.

Re: Peloton Confidentially Files Statement for Proposed IPO

#155
post #100

Earlier quoted context omitted.

> Doesn't hurt that in-person spin classes regularly cost $30-40 for a single class. The first time I heard about the prices people were willing to pay for spin class I thought it was joke. Turns out there really are (a lot) of people out there that will pay $40 to have someone periodically yell at them for an hour.

That's a long tail. The ones who go to classes all the time buy packages that are $200-$300/mo unlimited or use ClassPass.

$200/mo to get yelled at an unlimited number of times sounds equally insane.

Re: Peloton Confidentially Files Statement for Proposed IPO

#156

When I see Peloton now, I always think of this twitter thread that critiques their adverts https://twitter.com/clueheywood/status/1089699762331217920

When I see Peloton now, I always think of this twitter thread that critiques their adverts

That's some quality entertainment right there. Thanks for that.

Re: Peloton Confidentially Files Statement for Proposed IPO

#157
post #19
post #6

Earlier quoted context omitted.

My sides. I have friends working there that have tried getting me to apply. Glassdoor reviews indicated their backend interview is unnecessarily difficult and I have little faith in their business model. How many people are willing to spend thousands on an exercise bike? Let alone one that requires a $40/month subscription? It feels the same as Blue Apron - the market is people rich and lazy enough that don't want do…

This bike is for people that don't want to go to a gym and/or don't have lots of time to leave the house on a daily basis. You can also finance the bike so the hit isn't so bad. Additionally, there's no extra charge for multiple accounts (up to 10), so if everyone in the house uses it, the cost makes more sense. I work out of home and this is the only way I get consistent exercise. My fitness has gone up tremendously…

Why not buy a real bike and a direct drive smart turbo trainer? At least you could ride the bike outside too.

Re: Peloton Confidentially Files Statement for Proposed IPO

#159

Incredible marketing from Peloton and they builds on the Spinning/Indoor cycling trend that SoulCycle and FlyWheel started. But I can't help but think a lot of people would be better off with a real bike, a smart turbo trainer and an iPad to access a variety of training programs (i.e. Zwift TrainerRoad). Less lock in, the ability to ride outside, and all possible for a similar price to Peloton bike. As a cyclist I've…

I agree. So much so that I built a website to support that same theory - that you are better off with your own equipment selection and an internet-connected screen.

The website, Slipstream https://slpstream.com is a human-curated (high quality only) aggregator/reviewer of the best content for treadmill/indoor bike workouts.

Inspiring documentaries, guided workouts (I've used the GCN ones for several years and love them), podcasts...

There's a filter so you can find what you need fast and if you register (free, username + password) you can bookmark your favorites and save them to a playlist.

My goal is to reduce the friction between wanting to workout and getting it done. To flip the switch from a chore to something you are excited to get to.

I'm trying to prove product market fit right now so would love any feedback :)

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