Are first party ads better for kids?
I'm curious what keeps "first party" analytics/ads just phoning home and doing the third-party transaction server-side.
“Apps intended for kids may not include third-party advertising or analytics”
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Re: “Apps intended for kids may not include third-party advertising or analytics”
#32This is interesting.
What options does that leave for making money on these apps? Charging directly and first-party ads? Are parents willing to pay for these apps?
Re: “Apps intended for kids may not include third-party advertising or analytics”
#33This is massive, Apple banned what Google does with Chromebooks for kids/schools.
Re: “Apps intended for kids may not include third-party advertising or analytics”
#34So far the only kids apps I've used with my little one is 'Sesame Street' and 'PBS Kids Video'. He loves Elmo, and its very handy in the pediatrician's waiting room to have a distraction.
I also run a PiHole, and to my displeasure, I've found both these apps use Google Analytics. PBS Kids Video goes a few steps further and uses Google AdWords as well as ScorecardResearch analytics. These publicly funded apps are siphoning data about me and my little one off to 3rd parties. The 3rd paries might not be able to use that data for targeted advertising within the app, but make no mistake that the data is still used to 'enrich' my shadow profiles. I am very excited about these changes from Apple and I hope that they are able to enforce them. I've written both of the apps support emails in the past about the analytics and never received a response.
I've also heard of a popular BBC kids app called CBeebies. Last time I ran it on my iPhone, it reached out to Facebook, Localytics, Branch.io, Google Analytics, app-measurement.com, and onesignal.com
Re: “Apps intended for kids may not include third-party advertising or analytics”
#35That's great, except there is no way to create a "kids" account without another apple device. My kids school won't participate in the program to create kids accounts for schools, and I don't own other apple devices. So on my rented ipad, the only option is to create a 13+ year old account (for my kindergartner). So now that she's in 2nd grade, apple thinks she's 16. I've complained about this endlessly to the school,…
I'm no expert on family accounts but can't you set all that stuff up via macOS on a virtual machine?
Or does it actually require iOS?
Re: “Apps intended for kids may not include third-party advertising or analytics”
#36Here is the whole section > 1.3 Kids Category > The Kids Category is a great way for people to easily find apps that are designed for children. If you want to participate in the Kids Category, you should focus on creating a great experience specifically for younger users. These apps must not include links out of the app, purchasing opportunities, or other distractions to kids unless reserved for a designated area beh…
Obviously, but where do you want to go with that? Are you suggesting that because kids can use any app on a phone that all tracking and ads should be banned?
I think where it is going is just fine.
The reduction of tracking and ads is a good thing, but that there is going to be a FAANG that is explicitly encouraging this is great news.
I would prefer if the market itself forced out tracking and ads. Provide a space for it and that space can compete with everything else and if we're lucky will wildly outcompete the competition.
This is the kind of walled garden I want to see. One with high walls and a door.
Re: “Apps intended for kids may not include third-party advertising or analytics”
#37Earlier quoted context omitted.
Why do they ban third-party advertising in particular? It seems like advertising should be allowed as long as it's display only with no outward information flow. Basically ads equivalent OTA television or magazine ads should be allowed.
I'm interpreting this as third party targeting, not that you can't use a third party handle the process of targeting, serving, and billing ads. If they are saying that the game company has to have their own ad platform that basically means only Google and Facebook will be able to release ad supported child targeted games on iOS in the future, which doesn't really make any sense to me.
If they choose to interpret the rule as "no ad-supported child-targeted games on iOS, period," that sounds good to me. I hope they do.
Re: “Apps intended for kids may not include third-party advertising or analytics”
#38Here is the whole section > 1.3 Kids Category > The Kids Category is a great way for people to easily find apps that are designed for children. If you want to participate in the Kids Category, you should focus on creating a great experience specifically for younger users. These apps must not include links out of the app, purchasing opportunities, or other distractions to kids unless reserved for a designated area beh…
Obviously, but where do you want to go with that? Are you suggesting that because kids can use any app on a phone that all tracking and ads should be banned?
> that all tracking and ads should be banned?
that would be fantastic!
Re: “Apps intended for kids may not include third-party advertising or analytics”
#39Earlier quoted context omitted.
Why do they ban third-party advertising in particular? It seems like advertising should be allowed as long as it's display only with no outward information flow. Basically ads equivalent OTA television or magazine ads should be allowed.
Honestly all advertising targeted to children should be banned. It's just not fair. Children don't stand a chance against marketing crafted by adults. You're pitting the mind of a child against that of a trained, professional, adult marketer. The kid is their clay to be molded.
adults don't stand a chance either.
Re: “Apps intended for kids may not include third-party advertising or analytics”
#40Here is the whole section > 1.3 Kids Category > The Kids Category is a great way for people to easily find apps that are designed for children. If you want to participate in the Kids Category, you should focus on creating a great experience specifically for younger users. These apps must not include links out of the app, purchasing opportunities, or other distractions to kids unless reserved for a designated area beh…
YouTube would be well advised to follow this model for videos intended for kids and anything on YouTube Kids outside of iOS.