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Peloton Confidentially Files Statement for Proposed IPO

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Re: Peloton Confidentially Files Statement for Proposed IPO

#31

Post by rchaud »

inscionent wrote: post #22
bluedino wrote: post #17

Earlier quoted context omitted.

$2k isn't absurt for an exercise bike once you think about it. These are the same people who buy a $10,000 bike for recreational riding, remember. You are dead on with the point about the instructors. My wife hated biking but they have Pelotons in her work gym, and she loves them, and talks about the instructors like they are real people. People are fitness crazy right now. Crossfit gyms are $100-200 a month, Rogue h…

The instructors aren't real people?

They're real in the sense that the dude in the P90X videos is real. There's a difference between a personal trainer who works with you, and a remote team of drill sergeants relaying instructions to an indeterminate number of strangers following them online.

Re: Peloton Confidentially Files Statement for Proposed IPO

#32

Post by DGCA »

KFC_Manager wrote: post #3

They've executed so we'll on selling a $2000 exercise bike that locks you into their subscription content. Anyone who has bought one can comment on what the alternatives we're when you purchased? The way they position the financing makes it feel like a monthly membership fee to a gym or something.

I use my road bike (~$1,500), a Wahoo Kickr Core ($900), and I pay for a Zwift subscription ($15/month).

I love a good spin class, but like my setup just as much. I can also take my bike off the trainer and ride it outside.

Re: Peloton Confidentially Files Statement for Proposed IPO

#33

Post by matwood »

KFC_Manager wrote: post #3

They've executed so we'll on selling a $2000 exercise bike that locks you into their subscription content. Anyone who has bought one can comment on what the alternatives we're when you purchased? The way they position the financing makes it feel like a monthly membership fee to a gym or something.

I like doing spin for my cardio. My gym membership has some spin classes, but the bikes are not very good. Still, they are not bad for being included in my membership. I occasionally visit some spin 'studios' in town, but the price is high.

I was at hotel not long ago that some Peletons in the fitness room and I was blown away. The bikes are super nice. The classes felt like I was in a spin studio. I debated purchasing one, but decided I'm already spending enough on fitness at the moment.

Re: Peloton Confidentially Files Statement for Proposed IPO

#34

Post by wlesieutre »

bstar77 wrote: post #19
spyspy wrote: post #6

Earlier quoted context omitted.

My sides. I have friends working there that have tried getting me to apply. Glassdoor reviews indicated their backend interview is unnecessarily difficult and I have little faith in their business model. How many people are willing to spend thousands on an exercise bike? Let alone one that requires a $40/month subscription? It feels the same as Blue Apron - the market is people rich and lazy enough that don't want do…

This bike is for people that don't want to go to a gym and/or don't have lots of time to leave the house on a daily basis. You can also finance the bike so the hit isn't so bad. Additionally, there's no extra charge for multiple accounts (up to 10), so if everyone in the house uses it, the cost makes more sense. I work out of home and this is the only way I get consistent exercise. My fitness has gone up tremendously…

Semi-related, I just got a $400 Oculus Quest and burned 1900 calories playing Beat Saber yesterday (as calculated by Apple Watch's "Other" workout type).

Much cheaper purchase and fun enough that I can enjoy playing it for hours a day. I have an (admittedly shitty) exercise bike, and will probably be using that a lot less now.

If anyone's looking for a home fitness gadget, give that a look. I'm told BoxVR is a better workout than Beat Saber but I haven't bought that yet.

Re: Peloton Confidentially Files Statement for Proposed IPO

#35

Post by flexer2 »

We have a Peloton bike. We used to be Flywheel members, at $300/mo, and that's pretty pricy. The bike pays for itself quickly if that's what you're replacing.

The class content is good. It's available anytime. Our friends have one so we can do rides together. And we're not paying $300/mo to Flywheel anymore.

Unfortunately we don't have a solarium to put it in, so we are really rubes.

Re: Peloton Confidentially Files Statement for Proposed IPO

#36

Post by sojournerc »

bstar77 wrote: post #19
spyspy wrote: post #6

Earlier quoted context omitted.

My sides. I have friends working there that have tried getting me to apply. Glassdoor reviews indicated their backend interview is unnecessarily difficult and I have little faith in their business model. How many people are willing to spend thousands on an exercise bike? Let alone one that requires a $40/month subscription? It feels the same as Blue Apron - the market is people rich and lazy enough that don't want do…

This bike is for people that don't want to go to a gym and/or don't have lots of time to leave the house on a daily basis. You can also finance the bike so the hit isn't so bad. Additionally, there's no extra charge for multiple accounts (up to 10), so if everyone in the house uses it, the cost makes more sense. I work out of home and this is the only way I get consistent exercise. My fitness has gone up tremendously…

I don't understand how you save time not leaving the house... Doesn't it take just as much time to go on a ride outside?

Re: Peloton Confidentially Files Statement for Proposed IPO

#37

Post by atourgates »

ConsumerLed wrote: post #7

Incredible marketing from Peloton and they builds on the Spinning/Indoor cycling trend that SoulCycle and FlyWheel started. But I can't help but think a lot of people would be better off with a real bike, a smart turbo trainer and an iPad to access a variety of training programs (i.e. Zwift TrainerRoad). Less lock in, the ability to ride outside, and all possible for a similar price to Peloton bike. As a cyclist I've…

Yes, probably, but getting setup on Zwift/TrainerRoad/SmartTrainer is a more complex experience, and the class aspect isn't the same.

You've got to set up your bike, pair your Bluetooth accessories and get the app running. Something that often takes a few tries on my setup.

Additionally, now that it's summer and my bike lives in the garage, there are times when I would have gotten in a workout on Zwift, but I didn't want to deal with the hassle of bringing my bike in and setting it up again.

Nevermind the cost. By the time you've got a wheel-off smart trainer, HR sensor and cadence meter, plus some kind of stand for your iPad or laptop, you're probably pretty close to the price of a Peloton.

Right now, the market seems to be pretty divided, where cyclists looking to train indoors are gravitating towards Zwift/Smart Trainers, while people looking for spin classes at home, or just an easy at home cardio workout are gravitating towards Peloton.

I'm not likely to switch platforms, but I definitely understand the unique appeal of the Peloton.

Re: Peloton Confidentially Files Statement for Proposed IPO

#38

Post by wlesieutre »

sojournerc wrote: post #36
bstar77 wrote: post #19

Earlier quoted context omitted.

This bike is for people that don't want to go to a gym and/or don't have lots of time to leave the house on a daily basis. You can also finance the bike so the hit isn't so bad. Additionally, there's no extra charge for multiple accounts (up to 10), so if everyone in the house uses it, the cost makes more sense. I work out of home and this is the only way I get consistent exercise. My fitness has gone up tremendously…

I don't understand how you save time not leaving the house... Doesn't it take just as much time to go on a ride outside?

Not a fun way to exercise if you live somewhere like NYC.

Or weather wise, anywhere in the northern US where it's cold and snowy for from November to February.

Re: Peloton Confidentially Files Statement for Proposed IPO

#40

Post by spyspy »

japhyr wrote: post #20
spyspy wrote: post #6

Earlier quoted context omitted.

My sides. I have friends working there that have tried getting me to apply. Glassdoor reviews indicated their backend interview is unnecessarily difficult and I have little faith in their business model. How many people are willing to spend thousands on an exercise bike? Let alone one that requires a $40/month subscription? It feels the same as Blue Apron - the market is people rich and lazy enough that don't want do…

I know people who love spin classes. They're not just buying an exercise bike. They're buying a really nice bike, and membership in a global community of people who also love spin. It really does seem like getting to go to a spin class any time you want, in the privacy of your own home. I have way more than $2k in outdoor gear, because my favorite exercise is trail running and climbing mountains. If riding an indoor…

I didn't say there was zero market. Obviously people are buying the things. But this is an IPO we're talking about. I'm questioning the long term growth of what I see as an expensive niche product.
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