Peloton has better legs than most, but the reality is that every fitness craze has eventually died whether it’s equipment (eg Bowflex) or method (eg Tae Bo). It’s just human nature, this and diet (eh Atkins) aren’t sustainable things with how most people are wired. Peloton will fade one day just like all the others before it as people inevitably get bored with it and doing it becomes a drag.
Peloton Confidentially Files Statement for Proposed IPO
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Re: Peloton Confidentially Files Statement for Proposed IPO
#12They've executed so we'll on selling a $2000 exercise bike that locks you into their subscription content. Anyone who has bought one can comment on what the alternatives we're when you purchased? The way they position the financing makes it feel like a monthly membership fee to a gym or something.
disclaimer: I used to work for Peloton and still own some equity.
The company was started with the insight that working out at home is a much more pleasant and effective activity than going to the gym.
Pelotons business model is what I think Apple will eventually be forced to adopt. They sell a very expensive, thin-ish margin hardware product and up-sell you on their software + content + some merchandise. The hardware lock-in is real!! They also have a scarily obsessive, loyal and rich fan-base.
Re: Peloton Confidentially Files Statement for Proposed IPO
#13They've executed so we'll on selling a $2000 exercise bike that locks you into their subscription content. Anyone who has bought one can comment on what the alternatives we're when you purchased? The way they position the financing makes it feel like a monthly membership fee to a gym or something.
Honestly, my wife got me into the SoulCycle style spin classes before our wedding a few years ago. I dug the workout, music, joint activity,group class a lot, but it gets really expensive. Typical class is $32 a piece. With my doctor wanting me to get at least 4, >45 min workouts a week, this added up really quickly.
However, after 6 months of consistently going before the wedding I can say I have never had a better doctors visit, essentially "Keep up what your doing"
Peloton allowed me to purchase the bike (yes it's in my apartment living room, facing a window) for essentially 2-3 classes a month (around $100). Its a bit easier to wakeup, cycle, shower, head to work during the week. Then my wife and myself still splurge on a group class during the weekend as a shared activity.
Bonus points: The Peloton also casts to our SmartTV for Core/Yoga classes. We don't use it as much, but its pretty cool.
Re: Peloton Confidentially Files Statement for Proposed IPO
#14Not to shill for Peloton (I don't have one), but the success of SoulCycle and Barry's Bootcamp show that there's appetite for $32-$35/class "boutique" fitness classes. If you would otherwise go to either/or 1x-2x/week then the math does work in Peloton's favor when you factor in the class + transportation to/from + removing temptation of buying a $10 smoothie too + any "add-ons" you'd otherwise buy (e.g. water).
Re: Peloton Confidentially Files Statement for Proposed IPO
#15When I see Peloton now, I always think of this twitter thread that critiques their adverts https://twitter.com/clueheywood/status/1089699762331217920
My sides. I have friends working there that have tried getting me to apply. Glassdoor reviews indicated their backend interview is unnecessarily difficult and I have little faith in their business model. How many people are willing to spend thousands on an exercise bike? Let alone one that requires a $40/month subscription? It feels the same as Blue Apron - the market is people rich and lazy enough that don't want do…
People pay for gym memberships that they never use. They also buy home exercise equipment that collects dust for most of its life. Then you have active cyclists that will splurge $5K+ on a real bike and want a way to ride when the weather makes it troublesome. There is a market.
Re: Peloton Confidentially Files Statement for Proposed IPO
#16They've executed so we'll on selling a $2000 exercise bike that locks you into their subscription content. Anyone who has bought one can comment on what the alternatives we're when you purchased? The way they position the financing makes it feel like a monthly membership fee to a gym or something.
disclaimer: I used to work for Peloton and still own some equity. The company was started with the insight that working out at home is a much more pleasant and effective activity than going to the gym. Pelotons business model is what I think Apple will eventually be forced to adopt. They sell a very expensive, thin-ish margin hardware product and up-sell you on their software + content + some merchandise. The hardwar…
Apple has thin margins on hardware?
Re: Peloton Confidentially Files Statement for Proposed IPO
#17A friend of mine got a Peloton, and I as a good friend razzed him about it a couple times. Like a $2k stationary bike, come on! But now I get it. He is a busy professional who would not always have time to go to the gym. He is also a bit of a special case as he legally blind and could walk fast to exercise but could never ride a regular bike. This being said he has lost a decent amount of weight. Part of it is the in…
$2k isn't absurt for an exercise bike once you think about it. These are the same people who buy a $10,000 bike for recreational riding, remember.
You are dead on with the point about the instructors. My wife hated biking but they have Pelotons in her work gym, and she loves them, and talks about the instructors like they are real people.
People are fitness crazy right now. Crossfit gyms are $100-200 a month, Rogue has whole website of fitness equipment, you could easily spend $4,000 outfitting your house. And how many of us own a $600 blender?
Re: Peloton Confidentially Files Statement for Proposed IPO
#18Earlier quoted context omitted.
disclaimer: I used to work for Peloton and still own some equity. The company was started with the insight that working out at home is a much more pleasant and effective activity than going to the gym. Pelotons business model is what I think Apple will eventually be forced to adopt. They sell a very expensive, thin-ish margin hardware product and up-sell you on their software + content + some merchandise. The hardwar…
Apple has thin margins on hardware?
I think eventually there is a good chance they will be forced.
Re: Peloton Confidentially Files Statement for Proposed IPO
#19When I see Peloton now, I always think of this twitter thread that critiques their adverts https://twitter.com/clueheywood/status/1089699762331217920
My sides. I have friends working there that have tried getting me to apply. Glassdoor reviews indicated their backend interview is unnecessarily difficult and I have little faith in their business model. How many people are willing to spend thousands on an exercise bike? Let alone one that requires a $40/month subscription? It feels the same as Blue Apron - the market is people rich and lazy enough that don't want do…
This bike is for people that don't want to go to a gym and/or don't have lots of time to leave the house on a daily basis. You can also finance the bike so the hit isn't so bad. Additionally, there's no extra charge for multiple accounts (up to 10), so if everyone in the house uses it, the cost makes more sense.
I work out of home and this is the only way I get consistent exercise. My fitness has gone up tremendously as has my quality of life. It's all about what motivates you to take your health seriously... this bike does it for me and a lot of other people. It's really hard to put a price on that.
Re: Peloton Confidentially Files Statement for Proposed IPO
#20When I see Peloton now, I always think of this twitter thread that critiques their adverts https://twitter.com/clueheywood/status/1089699762331217920
My sides. I have friends working there that have tried getting me to apply. Glassdoor reviews indicated their backend interview is unnecessarily difficult and I have little faith in their business model. How many people are willing to spend thousands on an exercise bike? Let alone one that requires a $40/month subscription? It feels the same as Blue Apron - the market is people rich and lazy enough that don't want do…
I know people who love spin classes. They're not just buying an exercise bike. They're buying a really nice bike, and membership in a global community of people who also love spin. It really does seem like getting to go to a spin class any time you want, in the privacy of your own home.
I have way more than $2k in outdoor gear, because my favorite exercise is trail running and climbing mountains. If riding an indoor bike was my thing, I would seriously consider a Peloton.