I don't think Medium has fully grasped that people read most content because they are bored, not because they really care about the content; thus when you put the content behind a paywall, most people will just go find other ways to amuse their bored brains on the internet. Content on the internet is usually so shallow it's bordering near worthless; lots of people just repeating other people over and over. When it co…
Facebook hasn't figured this out with in-video ads. I don't care that much about how Tasty makes some baked good enough to sit through a 15-second ad to see the remainder of the video.
You haven't figured it out you means. My SO watches theses ads, so does many others peoples.
At the end of the day, they still have to provide you this service, they aren't a charity. You either get theses ads, or you don't get that content... whether you believe that content is worth it or not, doesn't change its cost.