You could hear a gasp in the crowd when they listed $999 for the stand alone. Apple is certainly pushing themselves up-market with this one.
"Pro" Fairly predictable. Commodified tablets for consumers, laptops for developers (still working on that...), hugely expensive thoroughbred (status symbol) hardware for professional content creators with professional budgets. Problem is, there's much more money in the prosumer niche than there is at the high end. For every successful LA movie score composer there are thousands, even tens of thousands, of bedroom DA…
Not sure why you want the Mac Pro to be dumbed down for non-professionals.