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Apple is just completely out of touch now, aren't they?
This is not for consumers. This is for AV industry professionals whose companies are footing the bill. Apple has, rightly, been under fire lately for forgetting about the pro market. This display, in the context of the presentation, is intended to demonstrate that their professional focus is back.
You could hear a gasp in the crowd when they listed $999 for the stand alone. Apple is certainly pushing themselves up-market with this one.
Fairly predictable. Commodified tablets for consumers, laptops for developers (still working on that...), hugely expensive thoroughbred (status symbol) hardware for professional content creators with professional budgets.
Problem is, there's much more money in the prosumer niche than there is at the high end. For every successful LA movie score composer there are thousands, even tens of thousands, of bedroom DAW users.
What "pros" really want is outstanding performance at an affordable price. This is outstanding performance at a painful price - which is a novel combination of aspirational and incredibly annoying.
The “XDR” part of the name seems a bit out of place for an Apple product. I guess I’m stuck in the past and Apple is really a different company now.
Apple is just completely out of touch now, aren't they?
I'm hearing that the LG displays were running out of stock, possibly in anticipation of a new Apple display. Sure enough...wait a minute, FIVE THOUSAND DOLLARS?! Oh, I understand it's a reference-quality, blah, blah, blah, but I just need something to replace an aging Cinema display that was originally $1000. The fucking stand for the new display costs that much (note the audience response when that price popped on t…
Earlier quoted context omitted.
Eizos are outstanding. You can find pretty good deals on used ones with good color space coverage.
EIZO is definitely great, but 4K EIZO screens ain't exactly cheap either. Closest to consumer-level are the CG248-4K and CG318-4K (which actually are reference-grade) and cost about $2,800.
You could hear a gasp in the crowd when they listed $999 for the stand alone. Apple is certainly pushing themselves up-market with this one.
"Pro" Fairly predictable. Commodified tablets for consumers, laptops for developers (still working on that...), hugely expensive thoroughbred (status symbol) hardware for professional content creators with professional budgets. Problem is, there's much more money in the prosumer niche than there is at the high end. For every successful LA movie score composer there are thousands, even tens of thousands, of bedroom DA…
If Apple's quality control game leaks over into this new Pro line, then there will be lots of unhappy professionals staring at their $11k paperweights while shopping for something else.
I'm hearing that the LG displays were running out of stock, possibly in anticipation of a new Apple display. Sure enough...wait a minute, FIVE THOUSAND DOLLARS?! Oh, I understand it's a reference-quality, blah, blah, blah, but I just need something to replace an aging Cinema display that was originally $1000. The fucking stand for the new display costs that much (note the audience response when that price popped on t…
I'm hearing that the LG displays were running out of stock, possibly in anticipation of a new Apple display. Sure enough...wait a minute, FIVE THOUSAND DOLLARS?! Oh, I understand it's a reference-quality, blah, blah, blah, but I just need something to replace an aging Cinema display that was originally $1000. The fucking stand for the new display costs that much (note the audience response when that price popped on t…
Why not just buy a 4K monitor from another company?
$1K per K