Earlier quoted context omitted.
I really don't see how it "It disregards the cultural history of names". As far as I'm concerned the order of the names is just a minor grammatical difference.
One person cannot speak for an entire gamut of people. There will be people for whom the way one says their name is not a simple matter of grammar but of identity, pride, family history, etc. The Japanese respect the rest of the world enough not to reverse our names — Brad Pitt doesn't become Pitt Brad — so there's no reason why we cannot accord the same back. There may also be great personal meaning or even simple w…
You're right, in fact the article seems to be mainly about the Japanese Foreign Minister telling other Japanese people to order their names the Japanese way in English. Notice how The Japan Times, a Japanese company, neverless continues writing his name in the English order in the article.
>There may also be great personal meaning or even simple wordplay in their name
There's a lot of personal meaning in my name. However, regardless of the ordering,the meaning and pronounciation of my name is lost the moment I write in the Latin alphabet.
In an Ideal world we would all just leave names in their original script (Which is the convention in Asian academia for non-Asian names), but we don't live in such a world; We live in a world where English speakers in the Midwest struggle to pronounce the foreign names of their own hometowns (See Pekin IL).