I don't give a shit about your brand. I'm selling my labor to survive. I'll give you your money's worth for 8 hours a day, 5 days a week (with overtime if I fuck up and need to work late to make it right), but while my time and effort are for sale, my emotions aren't. You can't possibly pay me enough to actually give a damn about you or your bullshit brand or your bullshit product. You can only pay me enough to work…
I won't work for a company I don't care about. If it's not doing something good and especially if it is doing something bad, I just cannot work there. I feel ill. Psychologically overwhelmed by cognitive dissonance. That can only go on for a week or two before I just stop working for them.
Re: Exercises to craft an employer brand that makes engineers want to work for you
#61I guess you're one of those passionate techies that founders love, rather than a mercenary.