Indeed!
Let's be clear, the issues go far beyond clicks, but the ways that Zuckerberg, Dorsey, and the others in similar roles in the industry have, at best, failed to notice (and thereby allowed) how their platforms to be exploited to manipulate society.
At best, Zuckerberg is a Useful Idiot (in the Vladmir Lenin sense), easily manipulated into tasks that, in this case undermine democracy and make the world safer for authoritarianism. He's also accepted non-trivial funding from RUS oligarchs with RUS mob links; make of that what you will, but as one learns more about the recent history of the oligarchs, one has far less room to consider it innocent.
The story related to Cambridge Analytica, the Russian Internet Research Agency, the Russian GRU is only being reported in a few place,s but it shows the tip of the iceberg that is a critical threat to our society and western democracies -- and a threat that specifically exploits platforms like FB, Twitter, Google, Youtube, etc.
To oversimplify for brevity: There is a very long history in the intelligence/counterintelligence world of Active Measures campaigns including dezinformatsiya (targeted disinformation) to influence the political situation of adversaries. These have now been adapted and target specifically the social media networks. The payoff per ruble spent has been enormous compared to straight military spending. The threat is simultaniously diffuse and hard to identify (lack of transparency at the SocMed companies doesn't help), and yet a potentially existential threat to society as we know it. Proper democracy is inherently unstable, and easy to tip into many failure modes.
Some useful sources to get basic familiarity with the problem:
[1] quick overview: https://twitter.com/carolecadwalla/status/112502595179091558...
[2] More excellent coverage at the Guardian over the last few years: https://www.theguardian.com/news/series/cambridge-analytica-...
[3] Ex-US NSA Analyst, basic primer, and many other well-sourced articles: https://observer.com/2017/03/kremlingate-russia-spy-game-dis...
[4] Bill Browder 'Red Notice', chronicling the history of his fund investing in Russia, the RUS govt theft/fraud of $230million, murder, and continuing insights into how
[5] Garry Kasparov, 'winter is coming' former world chess champion, Presidential Candidate in Russia, now exiled, chronicling the resurgence of authoritarianism in Russia and how & why it is exported to undermine western democracies.