I used to be a fan of Google. They were the good ones, the open ones. Ha! I’ve feel like they played the long sucker game. How times have changed. Even Android feels like a ruse. And Chrome. And maps. The last thing will be search. At some point it’ll be curated for my own good. To be fair, Everyone has to make a living, but be honest don’t take people for suckers of make them into suckers.
Search is increasingly worthless for certain terms. They are things I can't find anymore even with refining the search query. Basically it's good for anything geo or related but everything else is getting worse.
I guess not all search is profitable, perhaps there gradually "optimising" on financially profitable search, so only crawling sites that relates to content for users that bring then in money, only returning SERP items that bring in money? Obviously they need their search to be broadly useful too, but many searches probably have no financial benefit for them??