I wonder what the cost basis is of an Impossible Burger vs. a beef patty. The meat industry has built up some economies of scale but it's hard to believe that raising and slaughtering cows is the most cost effective way to feed people protein.
The meat industry are placing some pretty big bets on meat substitutes. Tyson owns 5% of Beyond Meat.
https://www.bloomberg.com/news/articles/2019-04-24/tyson-foo...