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Burger King is rolling out meatless Impossible Whoppers nationwide

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Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#211
post #41

Here an interesting quote[0] from the founder of Impossible Burger that kind of touches on the meatless vs vegetarian/vegan discussion happening a lot in this thread: "[Before becoming a vegan] I loved putting milk in my coffee and cereal, but plant-based milks don’t work for me so far. No-one is trying very hard to deliver the full experience of what consumers value from milk. We don’t want to follow the course of s…

Ironically I find that I (vegetarian, not vegan) tend to enjoy meat replacements that don't try replicate meat. I find the ones that DO try to replicate meats taste are just not very good at it, and it ends up tasting pretty bad. The good stuff is still tasty and savory but it's doing its own thing. edit: Not to say the impossible burger can't be good (I've not been able to try one) Just a comment on existing product…

What I find ironic is that the industry is so focused on thinking that people only eat meat because of the taste. Not because of all the valuable micro-nutrients, varied animal proteins, and fat.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#212

Earlier quoted context omitted.

Agreed - wasn't disputing that. All I was saying was that maybe us meat eaters who want to be slightly more healthy and slightly better for the environment are actually the target market.

I think you're correct here. I had an impossible burger, but I can say pretty clearly every person who is a meat eater regularly has found it more pleasing than long time vegetarians. I personally enjoy the Beyond Meat Patty more. Anecdotal evidence is only just that, but it's been a trend I've seen. Personally I hope this becomes a big success and people really enjoy it, even if it's not my thing.

The majority of vegans enjoy the meat taste and the new crop of substitutes, just not the ethical/environmental costs. Source- polled my vegan group.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#213

Earlier quoted context omitted.

Ironically I find that I (vegetarian, not vegan) tend to enjoy meat replacements that don't try replicate meat. I find the ones that DO try to replicate meats taste are just not very good at it, and it ends up tasting pretty bad. The good stuff is still tasty and savory but it's doing its own thing. edit: Not to say the impossible burger can't be good (I've not been able to try one) Just a comment on existing product…

What I find ironic is that the industry is so focused on thinking that people only eat meat because of the taste. Not because of all the valuable micro-nutrients, varied animal proteins, and fat.

Or the detrimental health effects of animal based burgers either...

https://www.health.harvard.edu/newsletter_article/Heart_beat...

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#214
post #41

Here an interesting quote[0] from the founder of Impossible Burger that kind of touches on the meatless vs vegetarian/vegan discussion happening a lot in this thread: "[Before becoming a vegan] I loved putting milk in my coffee and cereal, but plant-based milks don’t work for me so far. No-one is trying very hard to deliver the full experience of what consumers value from milk. We don’t want to follow the course of s…

Ironically I find that I (vegetarian, not vegan) tend to enjoy meat replacements that don't try replicate meat. I find the ones that DO try to replicate meats taste are just not very good at it, and it ends up tasting pretty bad. The good stuff is still tasty and savory but it's doing its own thing. edit: Not to say the impossible burger can't be good (I've not been able to try one) Just a comment on existing product…

The uncarnine valley.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#217
post #2

Its kinda misleading, there's still animal products in this because of how the food is prepared...

Indeed, unless Burger King is using a completely separate grill for the vegetable burgers, some vegetarians/vegans are going to be upset that their vegetable patty was prepared where meat was and possibly exposed to meat, and there could be kosher/halal issues.

No person who keeps Kosher eats at Burger King. Even their restaurant here in Israel isn't Kosher https://www.haaretz.com/israel-news/burger-king-returns-to-i...

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#218

The Impossible Burger uses coconut oil which is 90% saturated fat the highest of any oil. Saturated fat causes a spike in bad cholesterol. Beef fat has saturated fat but it's only at 40% of the total. Even heme the thing that makes the burger look bloody is even worse foe health than the coconut oil. Of all the things in red meat heme is the thing that causes the most harm and it's in the Impossible Burger. I'm not v…

I aim to eat a high fat diet and I never avoid salt (my constitution appears to handle even very high salt intake without the common ill effects). So to me, the impossible burger is perfectly healthy. I'd only worry about trading too much protein for carbs.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#219
post #41

Here an interesting quote[0] from the founder of Impossible Burger that kind of touches on the meatless vs vegetarian/vegan discussion happening a lot in this thread: "[Before becoming a vegan] I loved putting milk in my coffee and cereal, but plant-based milks don’t work for me so far. No-one is trying very hard to deliver the full experience of what consumers value from milk. We don’t want to follow the course of s…

The founder of Impossible Burger was on Too Embarrassed To Ask podcast [0] and I specifically remember him talking about how his product is meat (because of the heme). It's just not meat from an animal, or at least this is how I interpreted sections like "...It’s a heme protein that turns out to be basically the single thing that separates meat categorically from all other foods in terms of its flavor profile."

0 - https://www.recode.net/2017/8/18/16171336/transcript-impossi...

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#220
post #203

So... I pay a little extra for the BK Impossible Burger. I find its taste dead on. Awesome! But... how do I know some penny pinching Burger King franchise owner isn't just using regular beef patties for both regular burgers and Impossible Burgers? ;-)

Contracts. BK finds out and removes contract for franchise Rights. These rights are expensive to get.

BK the franchise would destroy someone if it got out in the news they were doing this. This is a huge PR stunt and they're going to protect themselves as fiercely as possible against negative PR with this.

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