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Burger King is rolling out meatless Impossible Whoppers nationwide

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Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#21
post #2

Its kinda misleading, there's still animal products in this because of how the food is prepared...

Indeed, unless Burger King is using a completely separate grill for the vegetable burgers, some vegetarians/vegans are going to be upset that their vegetable patty was prepared where meat was and possibly exposed to meat, and there could be kosher/halal issues.

Those people aren't the target audience. It's to get meat eaters to be willing to replace meat in their diet.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#22
post #9
post #8

Earlier quoted context omitted.

Are vegetarians the target for this? I wouldn't have thought you'd find too many of them in Burger King. I'm not a vegetarian, and do like a burger occasionally. On those rare occasions (usually on long journeys) when I do go to Burger King, if there's a good tasting beef alternative that's easier on the environment than beef, why not.

It's still vegetarian, just maybe not vegan.

Agreed - wasn't disputing that. All I was saying was that maybe us meat eaters who want to be slightly more healthy and slightly better for the environment are actually the target market.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#23

I like White Castle impossible burgers . But, I actually liked the veggie burgers that Burger King already had . I expect Impossible ones being a step up.

Unfortunately I don't live in an area with White Castle. I've tried an Impossible burger at a more "premium" burger place, Wahlburgers. I've also tried one at a local mom and pop that tested them for a week. I am excited to potentially have some healthier discount/fast food options in my area. I can't wait until BK rolls out here, I will be one of the first in line.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#24
post #17

Earlier quoted context omitted.

As long as it's described as "meatless" and not "vegan", it's not misleading. It's still vegetarian.

Not if it has meat juice on it due to how its prepared. I realize some people are willing to be handwavey about it...

It's not about being handwavey. I am vegan and in my experience, most vegans for ethical reasons have no reason to be concerned about cross-contamination because they're not purchasing an animal product. I care about not supporting the use of animals, and purchasing an animal product is the actual factor that contributes to this.

Frequenting an establishment that profits off of animal products is, of course, a valid issue but that's different than meat juice contamination.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#25
post #17

Earlier quoted context omitted.

As long as it's described as "meatless" and not "vegan", it's not misleading. It's still vegetarian.

Not if it has meat juice on it due to how its prepared. I realize some people are willing to be handwavey about it...

The goal of Impossible Burger is to get meat eaters to replace meat in their diet with something more sustainable. It's not about vegan/vegetarian purism.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#26
post #2

Its kinda misleading, there's still animal products in this because of how the food is prepared...

Indeed, unless Burger King is using a completely separate grill for the vegetable burgers, some vegetarians/vegans are going to be upset that their vegetable patty was prepared where meat was and possibly exposed to meat, and there could be kosher/halal issues.

I may be wrong, but I don't think BK is advertising these as vegan or even vegetarian. They appear to be very careful to say "meatless" instead, which is not inaccurate.

They're certainly not advertising them as kosher/halal.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#27
post #2

Its kinda misleading, there's still animal products in this because of how the food is prepared...

Can you be more specific? Are you referring to cheese? Do they cook the burger in animal fat?

I'm referring to the process of cooking it. They don't separate the food and you get cross-contact with meat and dairy proteins - making it non-vegetarian and definately not vegan. This is basically all marketing driven (which is fine) but its not animal-product free, which is what normal people think when they see "plant based" food.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#28
There’s a good reason why these sort of products are marketed as meatless and not vegetarian, and it’s not because they still contain some animal products.

When a true vegetarian is hungry, the first thing that comes to their minds are plant based foods. If the first though is of juicy burgers or bacon or chicken then that person is not a real vegetarian. To be vegetarian is to be vegetarian in mind and identity.

Meatless options are things you offer to omnivores. If you do not identify as a vegetarian, many people will likely not even consider vegetarian options unless you think they offer some benefit for you to reach a goal.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#29
post #2

Its kinda misleading, there's still animal products in this because of how the food is prepared...

Indeed, unless Burger King is using a completely separate grill for the vegetable burgers, some vegetarians/vegans are going to be upset that their vegetable patty was prepared where meat was and possibly exposed to meat, and there could be kosher/halal issues.

This is some of why it is important to distinguish moral food specifications from health-related specification: it takes work for me to eat out anywhere that isn't exclusively vegetarian because meat contamination makes me ill, and restaurants don't understand that, for example, labeling things "vegetarian" when they are fried in the same oil as meat is misleading. Sometimes the grill is well-cleaned and it is fine, and then other times I am in for a night of misery and it's just not worth the risk.
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