I like protonmail and will likely move my domains to it. I don't use it for regular social, dating, or sales emails because it is a privacy brand that creates cognitive friction with people who don't get privacy and security.
If I wanted to grow protonmail, I would emphasize users moving domains to it because while the brand has exceptional trustworthiness, anything security and privacy themed runs into the "tacti-cool," problem, where even if it's the best available and used by real operators, it triggers peoples sense of illegitimacy, and depends with users who identify with a "rebel," e.g. "losing" team who are not attractive to other users.
IMO, the same problem killed Silent Circle, and the rest of the cryptophone market.
When you look at who overcame the tacti-cool problem in security and privacy, the way a brand like arcteryx did it in clothing, Apple's iPhone has done it in hardware, WhatsApp did it for messengers, and protonmail is just on the cusp of it.
There is an opportunity to build a new privacy brand that would be as big as a FAANG, and if I were running it, I'd fold protonmail into it.