Earlier quoted context omitted.
> Ludicrous Mode upgrade, a $20,000 value I have a P85D. When Ludicrous Mode was announced, they offered it for $5000 as an upgrade. I have no idea why it now supposedly costs $20,000. Source: https://www.teslarati.com/tesla-drops-price-of-p85d-ludicrou...
That $US20k seems to be purely marketing bullshit, aimed to sucker US buyers. :( Easy seen as such too. Compare the "Ludicrous Mode" for the Model X on the US website (US$20k) to the same thing on the Australian website (AUS$8.5k): https://www.tesla.com/modelx/design?redirect=no#battery https://www.tesla.com/en_AU/modelx/design?redirect=no#batter... Note - you need to select "Performance" on the right side, for Ludic…
Why is this a problem? In all luxury cars there are some options priced much higher than the actual cost (e.g. fancy wheels). They exist to bolster the car maker's margins and help sell the lower end versions at lower prices, so you and the average buyers profit. Nobody actually needs Ludicrous, so pricing it like this is in no way immoral.