* Facebook (creepy) * Amazon (stress/politics) * Palantir (government contracts) * major banks (bailouts) * Uber (executive bad behavior)
If this is your situation, you need to embrace who you are. Some people hate you... great! Hopefully some people LOVE you as well. Even if you don't have a well-known name, you still have an opportunity to build your brand and explain the "why".
If you are truly interested in top talent, meeting the comp bar is necessary but not sufficient. Give people a reason to join you, and a reason to spread your name through their network.