There once was a model railway enthusiast. He loved trains and knew just about everything about them. He had a wonderful collection of model trains. One day he met someone with the same love of model railways. Together they built complex simulations and had their trains running together. They wrote software that could schedule the trains, etc, etc. A few more people noticed and while most people said, "Wow. These guys are the
real geeks" a few said, "Wow. These guys are amazing" and joined the group. Eventually there was a small club of highly dedicated model railway enthusiasts who knew practically everything about model railways.
One day there was a person who like model railways, but wasn't really that into it. However, he noticed the model railway club and realised right away that these people are amazing. He would go to the meetings just to bask in the glory of the incredible things that these people built. Eventually, he couldn't keep it to himself. He told a whole bunch of his friends and they all showed up too.
The model train club started to get bigger and the original members couldn't be happier. When they first started most people looked down their noses at them. Now they were downright popular. One day some of the members said, "This really amazing stuff is really amazing, but I wonder if there is a way for me to approach this without being quite so geeky. I have a family and I don't have so much time. I want my train setup to be super awesome, but I don't really care that much about the details".
Lots of the other members were in the same boat and so they worked hard to have a kind of "scaled down" setup that would appeal to people who didn't have the time or energy to devote themselves completely to model railways. The club became even more popular due to this and lots of people who really liked trains, but weren't that interested in model railways started to show up.
Eventually several of the members started to have outings to visit train museums and to have photo competitions on train themes. To raise money they even made a calendar with pictures of trains. The model side of the club was a little bit less accessible to most of the membership because the core group of enthusiasts were interested in highly technical details that most other members were not interested in.
Eventually, it was decided that the model railway club should change it's name and purpose in order to be more accessible and welcoming to new members. It would now be the train enthusiasts club. Of course model train enthusiasts would have a place, but it would be appreciated if they refrained from having heated discussions about highly technical and inaccessible topics like programming train simulations and the like.
Eventually, the original model railway enthusiast stopped going to the club. He liked the people. They were great and friendly, but he was, after all a model railway enthusiast.
If you take something that appeals to 1% of the population and scale it to include 20% of the population, it morphs into a thing that the 20% group likes, not the 1% group. Can't be helped. It's just a matter of numbers. It happens everywhere.