That last bit is actually quite relevant - due to law of triviality and such there will always be bikeshedding, but the way to cut through that (in my opinion) is to clearly set a scenario, set an agenda, open with a problem and set the dialog up to resolve the problem. This is why I have begun (usually) refusing any meetings without a clearly outlined agenda, and when agendaless meetings get an agenda sometimes I'll duck out of the meeting and submit feedback in writing _to_ the agenda. This is also why I have a bit of an issue with this article, it is titled in such an irrelevant manner that it can't help but generate bikeshedding around it - the title is good and catchy sure, but I really don't understand how it relates to the actual meat of the article (which does raise some relevant points).
If the suggestion is that naming (adding a short descriptor) to... "stuff" makes it easier to keep discussions about that stuff on topic then please back it up with an example, provide some justification, instead the article reaches ~95% then doing a hard right to inject a catchy quote that seems unrelated to the rest of the verbiage.