Legit: https://www.theverge.com/2019/2/28/18245165/tesla-model-3-pr... New Prices Cheap Interior Standard Range (220mi) - $35k Partial Premium Interior Standard Range Plus (240mi) - $37k Premium Interiors Mid Range (264mi) - $40k Long Range (325mi) - $43k Dual Motor Long Range (310mi) - $47k Dual Motor Performance (310mi) - $58k
So presumably they are hoping many $35k buyers will be tempted by the $37k which presumably has a better margin for Tesla
Most will opt for $40k premium model. Though 37k is much better value, it's missing the core features that tickle fancy of Tesla buyers.
Standard Interior Includes:
Manual seat and steering adjustment
Cloth seats and base trim
Basic audio
Standard maps and navigation
Center console with storage and 4 USB ports
Partial Premium Interior Includes: 12-way power adjustable heated front seats
Premium seat material and trim
Upgraded audio – immersive sound
Standard maps & navigation
LED fog lamps
Center console with storage, 4 USB ports and docking for 2 smartphones
Premium Interior Also Adds: rear heated seats
Premium audio – 14 speakers, 1 subwoofer, 2 amps, and immersive sound
Satellite-view maps with live traffic visualization and navigation
In-car internet streaming music & media
Internet browser
Location-aware automatic garage door opener