Earlier quoted context omitted.
I'm always interested in the issues around naming things. It is a tricky science that I wish I were better at. So I wonder if you could elaborate on what made the name a turnoff? Thanks!
Volt, sounds like a cheap knockoff of Tesla. That was the emotional response I got from it. I imagined that if they could not come up with a more original or cooler name then their car was probably like that too. I could almost see their reasoning for naming it volt: They figured that the Tesla company used that name because of Nikola Tesla, I guess they decided they too should use another name related to electricity…
For me, the bigger issue was that the name - to me - implied that it was an electric car, not a hybrid, so it felt like unsubstantiated marketing spin.