Do people who use reddit consider themselves part of a social network?
Nope, it's just centralized newsgroups IMHO.
And without all the things that made Usenet good, like client side filtering.
Reddit’s revenue per user is much lower than that of other social networks
41–50 of 67 posts
Re: Reddit’s revenue per user is much lower than that of other social networks
#42I thought advertising on Reddit must be really cheap then, compared to Facebook, Google et.al. But it seems I can not advertise on Reddit if I have an ad blocker ... !?
Sidenote, there is a punctuation mark called an "interrobang": ‽
It combines both the exclamation mark and question mark. It is included in Google's Android keyboard by long-pressing the question mark.
Eg) Are you crazy‽
Re: Reddit’s revenue per user is much lower than that of other social networks
#43Reddit has some valuable users, but its poorly monetized. For example, I dont trust political support reddits... after 2016 they all feel gamed. I think a paid sub, a sub that has a monthly subscription which added an extra level of scrutiny to the users and posts might be interesting. Alternatively, a revenue sharing model where I pay for a subscription to a sub, and I can read normally paygated links.
I participate in a forum with paid subscriptions and heavy moderation. The politics threads still feel gamed occasionally.
Well that feel is because certain ones are.
They are managed by PACs. With nice little email lists providing members which stories to vote up/down and even to the point of who to report. More than a few are moderated by PAC assigned people because it isn't hard to work yourself into that position.
there are many good forums on reddit but those tend to be ones where advice on how to/what is types or those openly declared as non political; hence avoid the science reddit.
the long term threat is, does reddit bow to the wishes of investors. there are many many reddits which are guaranteed to offend people of any belief. while some of the openly bigot oriented reddits got shut down others merely skirt the rules. the fetish reddits are likely next on the list for policing.
overall it is an interesting place to be but treat it as any other public forum, always, and I mean always, assume your alias is nothing more than alias and your identity is known
Re: Reddit’s revenue per user is much lower than that of other social networks
#44That makes me like Reddit more. I wish more social media would allow me to pay to access a version of the service that wasn't centred around advertising. Even with adverts Reddit doesn't feel like it's manipulating everything you see just to sell access to your eyeballs. Reddit has an ad-free premium subscription, although at $5.99 a month it's obviously a lot more than the $0.30 they reckon each user is actually wor…
Selling ad-free premium subscription is not a good idea if you rely on ads. As those willing to pay, is exactly those an advertiser want to target.
>As those willing to pay, is exactly those an advertiser want to target.
How does this follow? A user is not just on a scale from "I don't pay for anything" to "I pay for everything." People pay to solve what they perceive as problems. For some people, that problem is online advertising (but they don't use adblock because for instance they think it's unfair to the platforms they use). For others, it might be that they're looking to buy their kid a new toy. People could easily be in both groups, but they're unrelated so let's keep them separate for this example.
An advertiser representing Toys-R-Us for instance would love to advertise to that second group. The first group? Not necessarily.
Re: Reddit’s revenue per user is much lower than that of other social networks
#45My view is that apps will evolve to be more user hostile, and there is no solution in the current internet landscape. Take the most snoopy internet corp, FaceBook - well above half their revenue goes to paying for infrastructure and salaries. Even if they choose not to build the technology (and hardware) that exists merely for user monitoring, a product working at that scale cannot exist without prying on user data and selling their privacy. Same situation with Google, and maybe Reddit eventually.
For a number of apps, a possible alternative is the P2P model - in which infrastructure costs are shared by participants and development is done by enthusiasts (either for free or with lifestyle-business sized incomes).
Re: Reddit’s revenue per user is much lower than that of other social networks
#46Earlier quoted context omitted.
That seems like a pretty dubious assumption. Who’s to say they aren’t more desperate for cash due to that? Reddit makes it painful to browse their site on mobile exactly because they want you to use the app so they can track you.
I think they’re doing pretty well: https://www.reuters.com/article/us-reddit-funding/reddit-val... Now that doesn’t mean they’ve found a good long term model yet. But if I had to choose between Reddit’s and Facebook’s app (not that the comparison would make a lot of sense) then I’d choose Reddit on all days of the week.
Reddit has also been supportive of 3rd party apps and those are some of the best apps of Android overall... Let alone for Reddit.
Re: Reddit’s revenue per user is much lower than that of other social networks
#47Earlier quoted context omitted.
Populations are just different among the networks. Facebook is probably closest to “all people”. Twitter skews towards urban professionals. Instagram has the artsy/fashion-conscious crowd. Pinterest attracts more traditional women. Reddit, for its part, attracts the young, male underclass. Not exclusively, of course. I have an account myself, so don’t feel insulted. That demographic just isn’t as valuable, unless you…
I would say that was true until 2-3 years ago, my sense is reddit has broadened out a lot recently.
I think its heavily depends on the subreddit. The only one i know that collects regular user data is /r/ukpol where 90% of users are white males between 18 and 30.
Re: Reddit’s revenue per user is much lower than that of other social networks
#48Earlier quoted context omitted.
I participate in a forum with paid subscriptions and heavy moderation. The politics threads still feel gamed occasionally.
I would not think that having to spend a little money is an actual deterrent for those who want to game public opinion. So I wouldn't be surprised if it still happened.
The only way it wouldn't is if the money paid for an editorial staff and then you'd be approaching a traditional media setup.
Re: Reddit’s revenue per user is much lower than that of other social networks
#49Earlier quoted context omitted.
Selling ad-free premium subscription is not a good idea if you rely on ads. As those willing to pay, is exactly those an advertiser want to target.
>As those willing to pay, is exactly those an advertiser want to target. How does this follow? A user is not just on a scale from "I don't pay for anything" to "I pay for everything." People pay to solve what they perceive as problems. For some people, that problem is online advertising (but they don't use adblock because for instance they think it's unfair to the platforms they use). For others, it might be that the…
^ What indigochill said.
In addition, for Reddit it seems a paying subscriber is worth 20 non-paying subscribers and is a more secure form of income. So I imagine they're exactly the type of user they want. Why would the subscription model exist if it hurt advertising revenue?
Re: Reddit’s revenue per user is much lower than that of other social networks
#50The revenue from Twitter and Snapchat is actually more fascinating. I have no idea how Snapchat is making money. I know they have ads, I just don't know where, I've never seen one.
The right tab is full of ads, no?
What tabs? You have the friends list and the "send a snap" screens, those are the only two I see... and sometime my profile.