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Reddit’s revenue per user is much lower than that of other social networks

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Re: Reddit’s revenue per user is much lower than that of other social networks

#11
That makes me like Reddit more. I wish more social media would allow me to pay to access a version of the service that wasn't centred around advertising. Even with adverts Reddit doesn't feel like it's manipulating everything you see just to sell access to your eyeballs.

Reddit has an ad-free premium subscription, although at $5.99 a month it's obviously a lot more than the $0.30 they reckon each user is actually worth.

Re: Reddit’s revenue per user is much lower than that of other social networks

#13
post #7

Reddit has some valuable users, but its poorly monetized. For example, I dont trust political support reddits... after 2016 they all feel gamed. I think a paid sub, a sub that has a monthly subscription which added an extra level of scrutiny to the users and posts might be interesting. Alternatively, a revenue sharing model where I pay for a subscription to a sub, and I can read normally paygated links.

I participate in a forum with paid subscriptions and heavy moderation. The politics threads still feel gamed occasionally.

Re: Reddit’s revenue per user is much lower than that of other social networks

#14
post #2

It makes sense when you consider how many "throw away" accounts are out there. You couldn't get away with creating those kind of accounts on other platforms.

Users won’t ask the stuff they do without throwaways. They’re needed for some level of anonymity, within reason.

Re: Reddit’s revenue per user is much lower than that of other social networks

#15
post #4

Not shocked honestly. A lot of Reddit users are against the idea of being advertised to or having their data sold. In addition to this semi-anonymous and throwaway accounts are common which must lower the worth of any data collected. I personally have 3 different accounts, One for work, one for politics and a final one for games. I'm more then happy to rotate (throw away and recreate) any of these accounts at any tim…

Populations are just different among the networks. Facebook is probably closest to “all people”. Twitter skews towards urban professionals. Instagram has the artsy/fashion-conscious crowd. Pinterest attracts more traditional women.

Reddit, for its part, attracts the young, male underclass. Not exclusively, of course. I have an account myself, so don’t feel insulted.

That demographic just isn’t as valuable, unless you’re selling games or conspiracies. They have neither money nor power.

Re: Reddit’s revenue per user is much lower than that of other social networks

#16
post #6

That’s a good thing folks. Talking about the user being the product, I’d try to choose a platform where my value is minimal since I think it’s fair to assume that there’s less data collection and profiling going on.

One good thing I commend reddit for is their business model centered around the user-funded 'gold system' (now called reddit premium [0]).

Kind of like a win-win: You see a great post or a comment by a random user, you buy gold (or awards/coins as it's now called), reddit gets the money, post or comment's author gets the recognition in that thread via a special badge (aside from a host of other experience-enhancing benefits) -- everyone's happy.

I'm aware of the fact that they run ads, but one can choose to evade all of it by going premium -- pretty neat, imo; Imagine Facebook or Twitter giving users this choice!

[0] https://www.newsweek.com/reddit-gold-silver-platinum-premium...

Re: Reddit’s revenue per user is much lower than that of other social networks

#17
post #13
post #7

Reddit has some valuable users, but its poorly monetized. For example, I dont trust political support reddits... after 2016 they all feel gamed. I think a paid sub, a sub that has a monthly subscription which added an extra level of scrutiny to the users and posts might be interesting. Alternatively, a revenue sharing model where I pay for a subscription to a sub, and I can read normally paygated links.

I participate in a forum with paid subscriptions and heavy moderation. The politics threads still feel gamed occasionally.

In reality, I'd expect paid forums just signal to astroturfers that their readership is worth more to influence.

Re: Reddit’s revenue per user is much lower than that of other social networks

#19
post #9

Do people who use reddit consider themselves part of a social network?

I consider it like a chat in the library as opposed in the local cafe. I go to the section where people know their stuff about X, and we talk about X. It is definitely a network.

Re: Reddit’s revenue per user is much lower than that of other social networks

#20
post #9

Do people who use reddit consider themselves part of a social network?

I doubt it. Some might, but I doubt that most do.

Reddit should be easy to target with ads, sub-reddit are can be highly targeted. Take /r/beekeeping, it would be easy to sell beekeeping equipment via ads on that sub-reddit, but I have yet to see a single ad.

Or how about /r/battlestations pretty easy target for PC components, desks, chairs or posters, but no. You get an ad for BMW and freelance coder jobs... WHY?

No one want to buy ad space, everything is via agencies that does not give a shit. Tracking down relevant sites or in this case sub-reddits sounds like work, so instead let's just pump everything through "The Algorithm".

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