You know, I'm happy on some level for that individual. It seems like a great stroke of fortune. On another level, it bothers me that there are such large institutions that can arbitrarily "bless" random people like a deity or something. I also can't help but look at this cynically as a largely self-interested PR grab by Apple that is not a real sacrifice on their part.
It's not all that different than in the past some regular person assisting the royalty, and being rewarded for it with some money or small title or allowance, such as being able to utilize a natural resource that's controlled by the crown. It's just a consequence of a massive power disparity, and those are natural (I mean even without market power and m oney, we're talking about a single person and an organization of tens or hundreds of thousands or people, which is its own power difference).
> I also can't help but look at this cynically as a largely self-interested PR grab by Apple that is not a real sacrifice on their part.
It probably is, but that doesn't mean its all it is. It's not always a zero sum game, and if you can help yourself and help someone else at the same time, should we denigrate that just because it's also self serving? Tempering how much good will we attribute for this action is all well and good, but let's not go too far and negate all of it or come away thinking worse of Apple just because they gain something from this as well.