I do pay for news, however one request I have for news providers is a greater emphasis on presenting news from all sides. Over the last 4-5 years most news providers have picked a political side (to a much greater extent than I recall in the past). This is true in both countries for which I follow news (India and the US). Given an event I can predict the coverage that venues will give it. This is troubling to me, and I have to visit multiple news providers (And at times augment that by reading comments on relevant subreddits). I would really like some reputed news organizations to try to pitch a "big tent" and try to get a diverse set of opinions on the news of the day.
While we are at it - please ignore data that long form journalism is dead, the current race to the bottom leads to nowhere. The people who value understanding the world enough to want to pay for it also value understanding the nuance and the multiple perspectives - these are hard to capture in a single paragraph. Do not design your product for the lowest common denominator.
Lastly - please drop the clickbait ads on your websites that you run to augment your income. These ads often contain fake news, and by association they lessen the credibility of your organization in my eye.
In short - respect your audience, build a premium product that is worth subscribing.