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When a Bike Company Put a TV on Its Box, Shipping Damages Went Down (2017)

bicycling.com

21–30 of 278 posts

Re: When a Bike Company Put a TV on Its Box, Shipping Damages Went Down (2017)

#21

Boeing does this with their seats in the factory too, they put a picture of a Lamborghini on the seats since they cost the same. EDIT: Yes, it's hard to believe a seat costs the same as a Lamborghini, that's exactly why they put the picture on it. This is mainly for the first class seats, though rows apparently cost about the same too.

Only certain high-end business/first seats I assume? I can't believe a standard economy seat costs $200,000+

I think the implication is that it's a seat for a Lambo. A plane seat is a lot smaller than a whole car.

Re: When a Bike Company Put a TV on Its Box, Shipping Damages Went Down (2017)

#22

Boeing does this with their seats in the factory too, they put a picture of a Lamborghini on the seats since they cost the same. EDIT: Yes, it's hard to believe a seat costs the same as a Lamborghini, that's exactly why they put the picture on it. This is mainly for the first class seats, though rows apparently cost about the same too.

Only certain high-end business/first seats I assume? I can't believe a standard economy seat costs $200,000+

https://247wallst.com/aerospace-defense/2014/06/03/why-a-boe...

For some perspective a Boeing 747 costs $357,000,000 they have a seating capacity of 416.

416 x $200,000 is only $83,200,000 so...honestly...I could see it.

Re: When a Bike Company Put a TV on Its Box, Shipping Damages Went Down (2017)

#23
The effect of this trick will diminish quickly when everyone copies it. I wonder why this bike company was eager to reveal their trick if it was so effective. Perhaps the free advertisements they gets from news reports are more worthwhile?

Re: When a Bike Company Put a TV on Its Box, Shipping Damages Went Down (2017)

#24

I've often wondered about what you would discover if you were to send accelerometers through various channels, over various distances, and inside of various packages. A database of carrier/packaging/haul distance/acceleration history tuples would be a valuable B2B product for many manufacturers.

If they do that, they should definitely send some of the packages via Hermes: https://www.youtube.com/watch?v=-gcc9ZUz69c

Re: When a Bike Company Put a TV on Its Box, Shipping Damages Went Down (2017)

#25

Earlier quoted context omitted.

Only certain high-end business/first seats I assume? I can't believe a standard economy seat costs $200,000+

The commenter above could have been saying the seats cost the same as Lamborghini seats, which is plausible, or that it costs the same to print a picture of a Lamborghini onto the packaging as it does to print a picture of an airplane seat, which is true. There are many plausible ways to interpret their statement as being correct, but I don't think they're saying any airline seats cost $200k.

No, the first class airplane seats costs $250k each.

https://gizmodo.com/heres-why-a-single-first-class-seat-can-...

Also it looks like a row of non-first class seats can also cost about the same: https://www.mirror.co.uk/lifestyle/travel/inside-the-dreamli...

Re: When a Bike Company Put a TV on Its Box, Shipping Damages Went Down (2017)

#26

Earlier quoted context omitted.

The commenter above could have been saying the seats cost the same as Lamborghini seats, which is plausible, or that it costs the same to print a picture of a Lamborghini onto the packaging as it does to print a picture of an airplane seat, which is true. There are many plausible ways to interpret their statement as being correct, but I don't think they're saying any airline seats cost $200k.

No, the first class airplane seats costs $250k each. https://gizmodo.com/heres-why-a-single-first-class-seat-can-... Also it looks like a row of non-first class seats can also cost about the same: https://www.mirror.co.uk/lifestyle/travel/inside-the-dreamli...

ok, that's pretty intense.

Re: When a Bike Company Put a TV on Its Box, Shipping Damages Went Down (2017)

#27

I've often wondered about what you would discover if you were to send accelerometers through various channels, over various distances, and inside of various packages. A database of carrier/packaging/haul distance/acceleration history tuples would be a valuable B2B product for many manufacturers.

This is a very neat idea. I wonder if transport companies already do this to their own packages as a form of auditing and optimizing their own services. Or if they do it to other companies as a comparison metric. As a 3rd party, you would need large N data points to have actionable information. It might be that collecting the data points costs more than what they are worth.

If you're a company with multiple locations and you send items between those locations then it shouldn't be too expensive to put some tracking technology inside to collect travel information.

Re: When a Bike Company Put a TV on Its Box, Shipping Damages Went Down (2017)

#30

The effect of this trick will diminish quickly when everyone copies it. I wonder why this bike company was eager to reveal their trick if it was so effective. Perhaps the free advertisements they gets from news reports are more worthwhile?

Once this trick becomes widely know then TV manufacturers will see a spike in damaged goods after they've benefited for so long.
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