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New logo

slackhq.com

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Re: New logo

#231

Post by Arn_Thor »

fermienrico wrote: post #224
QML wrote: post #208

Earlier quoted context omitted.

While both the Library of Congress and American Airline logos are iconic, they look fairly outdated and aren't as flexible. Look at the new Library of Congress logo [1], and think if that could've been done with the older one. [1] https://www.pentagram.com/work/library-of-congress#23433

Timeless design (Swiss typography, Braun industrial design, Muller-Brockmann's grid system, Ando's architecture) - they're timeless because they don't follow trends or try to catch up with current fads - they're built from fundamentals and aesthetic sensibilities that appeal universally. They look "outdated" because everything else around it is following current trends. You cannot ever say the Coca Cola logo is outda…

The Mastercard rebrand is one of the most...masterful...logo refreshes I've seen! Kept what was iconic (you know some design firm wanted to update the "outdated colors") but gave it a touch of modernity.

Re: New logo

#232

Post by enra »

ryanSrich wrote: post #197
teej wrote: post #73

Earlier quoted context omitted.

$100-250k range given this includes logo, brand identity, motion design, comprehensive visual design system.

No. It'd be closer to $1m.

Seconded. In these type of high visibility projects and prestigious consulting companies usually charge in hundreds of thousands and in millions for a single deliverable (narrative document, logo, brand). The whole process might months to a year with several people involved from the agency.

Re: New logo

#233

Post by sedatk »

toomanybeersies wrote: post #134
ricardobeat wrote: post #44

[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.

To be fair, there's swastikas hidden in all sorts of innocuous places. It's such a basic shape (which is why it was historically popular) that it's hard to avoid accidentally incorporating one somewhere. Anything with rotational symmetry runs a high risk of somehow incorporating one.

You’d expect a million dollar design company would put a little extra effort to avoid it.

Re: New logo

#234

Post by coldtea »

pvinis wrote: post #200
akiselev wrote: post #195

Earlier quoted context omitted.

> And let's not even talk about that sweet negative space swastika. Oh god, cannot unsee. Edit: It's not even negative space. I just see it as a swastika.

Oh come on. There are other logos like that. Do you see a swastika on Google photos? Why not "look at that sweet negative space windmill"? Eye of the beholder, I guess.

>Oh come on. There are other logos like that.

Yes -- on asian temples...

Re: New logo

#235

Post by coldtea »

jackfraser wrote: post #220
sleepybrett wrote: post #184

Earlier quoted context omitted.

There is just so much wrong here. Can anyone explain why all the 'incidental' graphics on the website are printing press related (halftone dots, mis-registered colors)? What the hell unique lineage does slack trace to the printing press? Also how does that align with the new ultra generic could be any kind of business logo. And let's not even talk about that sweet negative space swastika.

> that sweet negative space swastika. It's not facing the same way as the Nazi one, first off, and would you also say that's a problem for Sun, or for Columbia (bikes/outdoors)?

Apparently yes:

https://www.quora.com/Why-does-the-Columbia-Sportswear-logo-...

https://www.reddit.com/r/accidentalswastika/comments/7d69mi/...

Re: New logo

#236

Post by oth001 »

BartBoch wrote: post #112

People complaining about performance since ever? Solution: Let's spend loads of money on a new logo!

Let's see if the IPO earns them enough (to do another rebrand (back to the old logo shape)). Then maybe they'll think about the product.

Re: New logo

#238

Post by libertine »

tir wrote: post #90
tvanantwerp wrote: post #47

This feels so generic. I get the problem they're referencing with too many colors and not working in all contexts. But the human mind being what it is, I never had a problem connecting "rainbow-colored #" with "Slack". This...this is just some kind of blob. I couldn't tell this apart from a big pharma company, or some kind of conglomerate that makes everything from toasters to jet planes. I'm reminded of the Philip M…

Agreed, the '#' had a long history of indicating a channel, like on IRC, and by extension text-based communication.

This - the # wasn't a random choice for slack. And there's no shame in that.

Re: New logo

#240

Post by hippish »

oplav wrote: post #91
polote wrote: post #68

What about the features that existed in the last favicon ? We used to be able to see if there was new messages, or if someone tagged you, directly in the favicon without opening slack, now it is impossible. You are forced to go check slack all the time to see if there is something new. I'm disappointed :'(

That's still working for me, although it looks a little different than before. New messages show up as a white circle in the upper right. Being tagged shows up as a red circle in the same spot.

I guess it might work with the app. Running slack as a pinned tab in my browser however, it's close to invisible https://imgur.com/a/VgL2fMu
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