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That's quite a reaction you're having here.
:-) This stuff bothers me. Like the day when they changed the legendary Vignelli's American Airlines logo : https://www.businessinsider.com/the-new-american-airlines-lo... WHY change a logo which has served, embedded and part of the company's soul for over 40 years no less, especially if it was designed by someone like Vignelli. It blows my mind.
PSA: If the new sidebar is a little too aggressively purple for you (it was for me), the "Aubergine classic" sidebar is the old style
Every company must have a logo with four colors -- some variant of red-green-blue-yellow. It should also fit into a square, and the colors must stay separate, splitting the square into 4 parts if possible.
Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…
There is just so much wrong here. Can anyone explain why all the 'incidental' graphics on the website are printing press related (halftone dots, mis-registered colors)? What the hell unique lineage does slack trace to the printing press? Also how does that align with the new ultra generic could be any kind of business logo. And let's not even talk about that sweet negative space swastika.
Oh god, cannot unsee.
Edit: It's not even negative space. I just see it as a swastika.
Ignoring the actual shape/design - they went from 11 colors to 4 (+1 if you consider the text itself). This isn't much of an improvement because printing any swag/tshirts will require a full 4up press (or four spots, depending on how they choose inks) - which is still quite expensive. The old ChallengePost logo used 4+ colors, which meant every shirt we printed came at a $2-5 premium over a single color. When we rebr…
>11 colors to 4 (+1 if you consider the text itself) I was confused by this claim in TFA. I see 4 colors of lines in the old logo, plus 4 colors where the lines overlap. 4 + 4 = 8, obviously. Even if we counted text and background (which doesn't seem commonplace when discussing how many colors a logo has) that only brings us to 10. I get why 4 colors is preferable to 8, but I don't know where the number 11 is coming…
Honestly the old logo is four colors visually, you brain is shortcutting the overlaps because it understands them.
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What do you think it cost to get this slack logo designed from a company that prestigious? I see they also did rolls royce
$100-250k range given this includes logo, brand identity, motion design, comprehensive visual design system.
Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…
I personally don't like the logo, but is it really fair to say Instagram and Uber "messed up big"? Because they're both wildly successful companies with highly recognised brands. Maybe the way you and I have been taught to think about logos and branding is.... wrong?
Uber went from a stylized Ü to the Chase Bank logo [0], as part of a grand brand strategy that fractured regular polygons that somehow supposed to make you think that they weren't just cab service. (Seriously, they called their 2016 suite of logos "Bits and Atoms" [1].) People literally lost the app on their phone. If it wasn't a mistake, they wouldn't have changed their logo to simply the word "Uber" in less than 2 years if it wasn't seen as a mistake.
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I'm sure a rational discussion about co-opted symbology is what what Slack wants associated with their new icon/logo, rather than many people's visceral gut reaction that is almost certainly independent of the sense of rotation.
1) It's not entirely obvious; I had to search for it. 2) It's literally a different pattern than the Nazi swastika. The shorter portions break right in the Nazi symbol, left in this image.
2) Most people can't tell you which way the outer parts of a Nazi swastika go and which way non-Nazi swastikas go. That's what I meant about sense of rotation in my comment above. Moreover, most people can't immediately reconstruct a logo to begin with, though they can recognize one. But something like this https://imgur.com/a/CZWtXez passes at first glance and is much more swastika-y.
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There is just so much wrong here. Can anyone explain why all the 'incidental' graphics on the website are printing press related (halftone dots, mis-registered colors)? What the hell unique lineage does slack trace to the printing press? Also how does that align with the new ultra generic could be any kind of business logo. And let's not even talk about that sweet negative space swastika.
> And let's not even talk about that sweet negative space swastika. Oh god, cannot unsee. Edit: It's not even negative space. I just see it as a swastika.
Why not "look at that sweet negative space windmill"?
Eye of the beholder, I guess.