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New logo

slackhq.com

161–170 of 259 posts

Re: New logo

#161
Before, Slack was associated with such a universal, recognizable symbol: #.

The symbol was and is a part of their product as well.

Now it’s just a multicolored blob.

I feel like this would be equivalent to Starbucks dropping the mermaid.

Then again I’m not a professional logo designer who gets paid hundreds of thousands dollars per “project”, so what do I know.

Re: New logo

#162

[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.

It's like the arrow in the Fedex logo or the 35c3 logo [0]. Once I see it, that's all I'll ever see. [0] https://events.ccc.de/congress/2018/wiki/images/9/99/35C3_Lo...

Except the arrow in the Fedex logo was entirely intentional and highly brand-relevant.

Re: New logo

#163

Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…

I personally don't like the logo, but is it really fair to say Instagram and Uber "messed up big"? Because they're both wildly successful companies with highly recognised brands. Maybe the way you and I have been taught to think about logos and branding is.... wrong?

Re: New logo

#164
post #54

Every company must have a logo with four colors -- some variant of red-green-blue-yellow. It should also fit into a square, and the colors must stay separate, splitting the square into 4 parts if possible.

Is this good advice or satire?

If you had to ask, please don't ever design logos.

Re: New logo

#165
Love it! Surprised by the negative reactions. The original logo feels a bit cheap and not well thought while this one has more purpose.

Re: New logo

#166
post #45

Every company must have a logo with four colors -- some variant of red-green-blue-yellow. It should also fit into a square, and the colors must stay separate, splitting the square into 4 parts if possible.

What's the rationale? I was thought quite the opposite for logos (re: colors): fewer colors is better, and the logo should be instantly recognizable in monochrome. It being something a layperson could draw reasonably well is also a good thing. Edit: Did I just miss the sarcasm train here? It's very possible.

Yes, it's definitely sarcasm.

Re: New logo

#168
post #24

Earlier quoted context omitted.

Agreed, they have a pretty impressive and aesthetically pleasing portfolio: https://www.pentagram.com/work/

Paula needs to retire. She has ruined the Library of Congress logo - the classic Library of Congress logo by C&G&H with this crap: https://www.pentagram.com/work/library-of-congress/story It's like they recycled left overs from the EFF logo job. Pentagram is hit or miss depending on who leads the project. Michael Beirut is one of the better partners and designers at Pentagram.

That's quite a reaction you're having here.

Re: New logo

#169
post #31

I just refreshed my desktop app and I have to say I am not crazy about the new default avatars. It is entirely possible I just got accustomed to my team's collection of colors and shapes, but the current ones have much less variety resulting in them all blending together. I wonder if this is a partially intentional dark pattern to get us to move away from the default avatars.

Them being crap on purpose was also speculated on in my company's general as well. They're so generic now

Re: New logo

#170
post #57

Earlier quoted context omitted.

You really gotta work for it. Also, that would be the Buddhist rather than the Nazi swastika.

I'm sure a rational discussion about co-opted symbology is what what Slack wants associated with their new icon/logo, rather than many people's visceral gut reaction that is almost certainly independent of the sense of rotation.

1) It's not entirely obvious; I had to search for it.

2) It's literally a different pattern than the Nazi swastika. The shorter portions break right in the Nazi symbol, left in this image.

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