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New logo

slackhq.com

101–110 of 259 posts

Re: New logo

#102
So, with that out of the way I wonder if they will be able to implement a "dark" theme now. I asked a couple of weeks ago if they had some new themes on their roadmap and they had a vague reply about putting it on the list. :fingers_crossed:

Re: New logo

#103
post #73
post #64

Earlier quoted context omitted.

What do you think it cost to get this slack logo designed from a company that prestigious? I see they also did rolls royce

$100-250k range given this includes logo, brand identity, motion design, comprehensive visual design system.

based on my experience a corporate rebrand is the US is closer to $500k

Re: New logo

#104

[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.

>[warning: cannot be unseen] Everyone, please look at the FedEx logo. notice the arrow between the E and x? You're welcome.

:(

Now I can't unsee.

Re: New logo

#105
post #73
post #64

Earlier quoted context omitted.

What do you think it cost to get this slack logo designed from a company that prestigious? I see they also did rolls royce

$100-250k range given this includes logo, brand identity, motion design, comprehensive visual design system.

From a big-name shop like Pentagram? I'd expect that to be higher.

Re: New logo

#106
post #64
post #17

More interesting for the HN crowd I think is the article from the actual design company that did the redesign: https://www.pentagram.com/work/slack

What do you think it cost to get this slack logo designed from a company that prestigious? I see they also did rolls royce

Anywhere from $100k to $1m; their partner Michael Beirut was involved, so I would guess it's on the higher end of the scale.

Re: New logo

#108

This feels so generic. I get the problem they're referencing with too many colors and not working in all contexts. But the human mind being what it is, I never had a problem connecting "rainbow-colored #" with "Slack". This...this is just some kind of blob. I couldn't tell this apart from a big pharma company, or some kind of conglomerate that makes everything from toasters to jet planes. I'm reminded of the Philip M…

To add to the generic feel they've changed the font for "slack" to be very similar to the fonts used by every other tech company ever.

Re: New logo

#109

Congratulations Slack! To me, it seems a bit useless though, but I don’t have any relevant knowledge about Marketing nor Corporate Design to provide useful feedback. There’s probably some value in a re-brand even though the company is not facing any criticism for their colors, logo, and slogan. > It was also extremely easy to get wrong. It was 11 different colors—and if placed on any color other than white, or at the…

> I freaked and thought someone had hacked my corporate account

I don't understand.

I had a coworker that had similar reactions to things. "My stuff is missing" = immediately wants to call the authorities, without asking the roommate. Which had moved the stuff due to some petty squabble.

Similarly, this. You had default avatars. Default avatars got changed. Why would someone go to such trouble and make them immediately known? It is more likely to be a change by Slack themselves. Because they provide the default avatars.

Now, if you got custom avatars, and they all got replaced with some activist banner? Ok, hacking gets higher probability.

Not trying to criticize, I just want to understand the line of thought that leads to this.

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