Terms of Service are really out of control, and probably need a democratic checkup. One cannot sign away constitutional rights, which means somewhere there is a line to draw.
When is a company abusing it's first amendment rights and dangerously coercing behavior, a la "yelling fire in theater"? At scale, this doesn't have to be explicitly extreme or violent to have actual extreme or violent effects.
When is it going too far against illegal search, by using technology that transcends physical, or psychic, boundaries?
When, really, have they crossed over your right to privacy, by accurately inferring very personal and private details you didn't share, from details you did?
I wonder what would happen if people flipped the script. Send Google a letter, stating your new ToS: "Your continued use of my data is $legalese, and if you don't reply with "no thanks", you agree to remit $dollars to me Monthly." If they don't respond, this is your new operating agreement.