That's a pretty good title, in a literary sense.
The term "woo" has been used in such contexts as far back as I can remember. It's quite apt, as it's an arrangement involving many variables, the subculture of a group of people, and relatively high stakes. It's not only applied to CEOs, but high value employees. (Of both genders, might I add. I seem to recall that it's even been applied to actual princes at times.)
Will Headless Intel Woo
AMD's Lisa Su