Earlier quoted context omitted.
If all (or most of) the growth is in services as Apple claims, why hike hardware prices so much that it could over time erode their installed base? I believe the answer is that Apple doesn't really believe that service revenue will grow fast enough to compensate for longer hardware replacement cycles. And that belief is probably justified because their service offering doesn't seem very robust at this point.
Apple didn't just raise prices, for the sake of raising prices. Their takeaway [0] from the iPhone X was that customers were willing to pay for more advanced and more expensive features. FaceID, OLED, stainless steel, etc. Apple is making more expensive products (not just raising prices), because people have shown that they want to pay more for more value. Lots of people on HN, as well as elsewhere, will take issue w…
I don't claim that it does. My point is that there is a trade-off between increasing the average selling price of hardware and broadening the user base so you can sell more services to more people.
Apple's market share is now dangerously low in some parts of the world, including some rich European countries. It makes features and services that are restricted to Apple devices completely useless or far less valuable.