80% of apps are uninstalled in the first 10min (especially if they ask for information or creating an account). Once uninstalled very unlikely they will ever install again. In my dev shop, I always advise clients to look into website MVP over apps unless IT IS CRITICAL to the functionality. Websites can always bring back ppl who were initially uninterested. Faster development/instant updates. Better tracking and UX a…
Many folks that i know of don't keep browsing App stores for apps (some may look for new games now and then) and i wonder it may apply to substantial number of users out there. The app has to be some how popular (either by word of mouth or ) before it gets installed, where as browsing web sites is just a matter of clicking some link.
Apps go viral via memes or social channels and most of that is thus other apps.
Web, other than being much simpler, and easier to find, has the important benefit of not requiring a user to change context - they can switch tab but they are still in a browser - so their personal 'flow' is far less interrupted than when they change to another app. That interruption has flow on effect to retention, productivity, integration.
Bottom line is for a startup, esp a bootstrapping one, start with web MVP, get it out there fast even cobbled from existing apps and services. Prove your hypothesis as quickly as possible - and when data proves otherwise go pivot. Rinse-repeat.