Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

Post by LoSboccacc » Tue, Jan 01, 2019, 8:40 AM UTC

LoSboccacc wrote: post #109

hinkley wrote: post #89

Earlier quoted context omitted.

I have to agree with grandparent. You can't scale down international infrastructure like this. The cost per sale for someone managing a store for you has a certain minimum cost per month plus an amount per sale and per return. Of course they're going to hype the big games. It's opportunity cost. Advertisement leads to sales, but feeding a hype train gets you more. If they stop advertising the hot new game to showcase…

The fallacy there is that their push to promote big Warner is mostly promoting toxic games that milk and dime users because freemium games is where money is at. It's no coincidence that on both stores you cannot filter out apps that have in app purchases

Post by new_guy » Tue, Jan 01, 2019, 8:48 AM UTC

sah2ed wrote: post #273

etse wrote: post #232

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Am I the only one who is convinced Apple is focused on privacy because its cloud tech is really far behind Google and privacy was a path largely ignored in a data driven world? Don’t get me wrong—I like that they pursue the privacy angle but if the company’s strengths allowed them to compete with modern web/ads services companies, I think they would not have focused on privacy as much.

You'd be hard pressed to find any credible source for your conviction. Apple's privacy stance is what Steve Jobs believed in, and what Tim Cook has stuck with, because they know that leaving privacy-based decisions up to third-party developers never ends well. Here are excerpts from Jobs 2010 interview with Walt Mossberg [0]: “Silicon Valley is not monolithic,” Jobs responded, “We’ve always had a very different view…

Post by [deleted] » Tue, Jan 01, 2019, 9:03 AM UTC

armadsen wrote: post #277

michaelmrose wrote: post #247

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Apple now controls aprox 10% of mobile marketshare and I believe most people consume most content on screens bigger than their iPhone which can also be used to sign up for Netflix. Nobody much cares about Apple TV either. Apple is taking a sizable chunk of revenue and they don't have enormous leverage. Taking away Netflix from Apple users would hurt Apple more than Netflix and people will happily sign up on via their…

Fair point, although I would bet that the share of Netflix customers using Apple devices is significantly higher than 10%. For one thing, in the US, iOS has more like a 45% share. For another, wealthier people are more likely to own iOS devices (worldwide), and I’m guessing they’re also likelier to be Netflix customers.

Post by MarkMc » Tue, Jan 01, 2019, 9:07 AM UTC

Post by frou_dh » Tue, Jan 01, 2019, 9:40 AM UTC

new_guy wrote: post #283

sah2ed wrote: post #273

Earlier quoted context omitted.

You'd be hard pressed to find any credible source for your conviction. Apple's privacy stance is what Steve Jobs believed in, and what Tim Cook has stuck with, because they know that leaving privacy-based decisions up to third-party developers never ends well. Here are excerpts from Jobs 2010 interview with Walt Mossberg [0]: “Silicon Valley is not monolithic,” Jobs responded, “We’ve always had a very different view…

> Apple's privacy stance is what Steve Jobs believed in, and what Tim Cook has stuck with, because they know that leaving privacy-based decisions up to third-party developers never ends well. As opposed to leaving their API wide open so anyone could access anybodys photos and files? Hence, the fappening. Apple is a marketing company, not a technology company.