'Toxic' and 'hate' are at very least abusable just like 'fake news'. We need to be careful and verifiable about how something is 'toxic' or 'hate' - since as seen by any marketing slogan with soundalikes to defined terms undefined terms will mean what they want them to nothing more.
Toxic should have a meaning and something /explainable/ in detail why it is toxic so that it can at least be a seed for discussion. Say for instance that League of Legend's gameplay is a breeder of toxic interactions due to its dependence on unknown teammates, anonymity, and the ability to allow disgruntled or incompetent actors to deliberately throw the game above and beyond under-performance by giving XP to the other team deliberately.
Even if one disagrees with the reasoning it can lead to actual counter reasoning and it is less readily abusible as it needs a rationale for why something is toxic.
As opposed to toxic as in 'pointing out that beloved approach X doesn't seem to work that well' just because it is disagreed with.
It is for this reason why I personally think hate speech is an ambiguous term that should generally be defined more fully if it is used in a context where the definition will matter. Saying that you dislike this platform because it is full of hate speech is fine - it is a matter of personal opinion. Saying that the law should do something about hate speech needs to be well defined.
Hate crimes are recognized and respected as a doctrine because they highlight an additional and separate aspect that makes it more heinous than just the initial crime. If someone burns an innocent man alive they are a horrible person who should be charged for the horrific murder. If someone burns a given person alive as an example to all of their class (minority, sexuality, religion) - they have committed two crimes - both the grisly murder and what may be termed 'ethnic intimidation' - it was a threat to the victim's whole class of people as an additional party wronged.