(For background, I'm a faculty at Carnegie Mellon University in the Human-Computer Interaction Institute) For best books, it depends on if you want to understand users or do implementation. But generally, I'd highly recommend Don Norman's The Design of Everyday Things to improve how you look at the world, and Steve Krug's Don't Make Me Think for simple and practical design tips. For tools, the best is paper prototypi…
Any insight into the trend of UX designer --> Product designer? I see this transition in titles all over the place at big SF companies like Adobe, which is disheartening because now I'm expected to have a dribblesque visual/graphic design skill set (least interesting aspect of design imo) with less emphasis on design thinking, more on delivering assets, front-end code and letting UX researchers focus on generative (m…
There is a design pyramid which unfortunately build on top of each other for the majority of business use cases:
Graphic Designer -> UI Designer -> UX Designer -> Product Design -> Service Design
These are the levels of the pyramid at which the design process revolves around, depending on the need, for most products or services:
Visuals -> Web -> Experience -> Product -> Service
The narrative of it closely mirrors the history of many orgs:
Visuals: Hey our website looks like a database written by engineers, maybe we can make it pretty?
UI -> hey, we really need it to look like it belongs on the web, not just a RISD grad's art project, let's get someone who understands web design
UX -> okay, now our site looks like every other site. But no one uses it because it's still just a database with lipstick. Let's get some experience designers in here to make it better.
Product -> Okay, now our site has some nice experiences... but they are all disjointed and random and don't account for business needs... Let's get some product designers in here.
Service -> Okay, our product now is pretty cohesive and quite good... but there's a whole realm of things we have to do outside our product (Customer Service, service processes) that suck and are bringing the user experience down as a whole. Let's get some service designers in here...
In my opinion, this is the way most businesses think about design.