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YouTube top earners: A seven-year-old making $22M

bbc.com

61–70 of 325 posts

Re: YouTube top earners: A seven-year-old making $22M

#61
post #40

To me this little news snippet had just hit home how much of a bubble I live in, and how we're diverging into multiple streams of media for different cultures and classes. These million dollar media businesses exist that I have no idea about and no exposure to. Presumably when my child reaches approx 8, he'll have been brought up without ads and with most of this content having been blocked (or more accurately, just…

Eh? I mean, most of the money comes from sponsored videos.. So hot wheels, thomas the train, surprise eggs.. etc.. some are obvious, some are the kid playing with the thing. It's funny that we cut the cord and don't allow kids to watch nick jr or disney jr but instead allow youtube where the subversion is greater. My kids don't watch any (or very few) traditional ads but they know exactly what is hip. Most of this wa…

“Forbes said all but $1m of the $22m total is generated by advertising shown before videos, with the remainder coming from sponsored posts.”

Unless I’m misunderstanding your comment, most of the money comes from pre-roll advertising, not sponsored content product placements.

Re: YouTube top earners: A seven-year-old making $22M

#62
post #52

There are so many things wrong with youtube such as accountability, standards and advertising value. These problems get even weirder when kids are involved. Obviously the reason this kid is making 22m is because other kids are watching. Which isn't bad. This kid basically won the lottery and good for him. But then you have things like elsagate which is/was (idk if it's over) so weird. I still don't know what the hell…

Well ten years ago kids were mindlessly watching cartoons on TV, which probably had just as much advetisement. The main difference with YouTube, I figure, is that the money is mainly going to content creators rather than TV executives.

On the other hand, the recommended video feed is something akin to heroin for the brain, so giving kids unbridled access to YouTube is probably not the best parenting strategy

Re: YouTube top earners: A seven-year-old making $22M

#63

What I find interesting is that many of these youtubers have created personas to appeal to their audience, like true entertainers. However loyal viewers are fooled into this false sense of reality, where they are friends with content creator and this is not a persona at all, he's my friend. Over time, the content creator and the audience share so many moments together, it becomes an emotional bond and a substitute fo…

> However loyal viewers are fooled into this false sense of reality, where they are friends with content creator and this is not a persona at all, he's my friend. Just like Mister Roger's Neighborhood in the 1970s.

Or Johnny Carson for 30 years.

Re: YouTube top earners: A seven-year-old making $22M

#64
My 6 y.o. lives in a youtube universe. Every content he creates, he makes a video and publishes on youtube. Making slimes, building stamps, building paper train wagons, visiting places, and of course unpacking toys and stuff. He always concludes video or other stories like `pls press the Like button, and subscribe to my channel in order not to miss a thing`. When I talk too much he says 'papa skip ad', with a tap gesture. on air.

youtube is the definite leader for <10 y.o.s around me.

Re: YouTube top earners: A seven-year-old making $22M

#65

What I find interesting is that many of these youtubers have created personas to appeal to their audience, like true entertainers. However loyal viewers are fooled into this false sense of reality, where they are friends with content creator and this is not a persona at all, he's my friend. Over time, the content creator and the audience share so many moments together, it becomes an emotional bond and a substitute fo…

> However loyal viewers are fooled into this false sense of reality, where they are friends with content creator and this is not a persona at all, he's my friend. Just like Mister Roger's Neighborhood in the 1970s.

By all accounts Mr. Rogers wasn't a persona, though, that was the real him. He really did want to be everybody's friend, not for fame or fortune, but because he wanted to make the world a better place.

Re: YouTube top earners: A seven-year-old making $22M

#66

What I find interesting is that many of these youtubers have created personas to appeal to their audience, like true entertainers. However loyal viewers are fooled into this false sense of reality, where they are friends with content creator and this is not a persona at all, he's my friend. Over time, the content creator and the audience share so many moments together, it becomes an emotional bond and a substitute fo…

> Over time, the content creator and the audience share so many moments together, it becomes an emotional bond and a substitute for people's social needs. I've wondered about this for podcasts too. I noticed a scary habit where I would play podcasts when I was feeling lonely. Over time, you feel like you're pals with the hosts and something about the audio format checks the social needs box in your brain, thinking th…

Fun to imagine an alternative reality where our brains would simply be unable to accept flashing monitor LEDs or vibrating speaker diaphragms as representations of people.

Re: YouTube top earners: A seven-year-old making $22M

#67
post #51
post #29

My 7 year old son watches Dude Perfect on YouTube, which I had never heard of. Apparently its all the rage, in elementary schools and he heard about it via other kids. I watched a few to make sure they were ok, but they mostly came off as older guys doing elaborate stunts that kids would do on a much smaller scale (like throwing balls off tall buildings, fat suits on cars, etc ) I'm not shocked they are making $20M o…

My six year old has started running around the house without his shirt, lifting things and drinking milk so that he can be all swole. That or he watches chrisfix videos on how to repair the car. I highly recommend the chrisfix videos, btw. We've both learned a lot about cars.

I've been gently reminding my son that Dude Perfect is pure entertainment and he is barely learning anything with it. He's slowly been drifting away from it.

Thankfully, he watches kurzgesagt, BackYard Scientist, VSauce, TED and mostly scientific or programming videos so its mostly 5 to 1 , educational to entertainment videos with the limited screen time he has.

The Khan Academy courses are really good as well as the ProdigyGame (for math) for keeping him engaged and multiple grades ahead of his current grade.

https://www.prodigygame.com/

Re: YouTube top earners: A seven-year-old making $22M

#68
post #62
post #52

There are so many things wrong with youtube such as accountability, standards and advertising value. These problems get even weirder when kids are involved. Obviously the reason this kid is making 22m is because other kids are watching. Which isn't bad. This kid basically won the lottery and good for him. But then you have things like elsagate which is/was (idk if it's over) so weird. I still don't know what the hell…

Well ten years ago kids were mindlessly watching cartoons on TV, which probably had just as much advetisement. The main difference with YouTube, I figure, is that the money is mainly going to content creators rather than TV executives. On the other hand, the recommended video feed is something akin to heroin for the brain, so giving kids unbridled access to YouTube is probably not the best parenting strategy

Kids will always mindlessly watch stuff but it's about what they're watching. I am on the fence about ad heavy shows, but that's not what I am talking about when I say that a lot of these shows are disturbing.

I am assuming you've never watched an elsagate video because it's like a fever dream. I know old cartoons like ren and stimpy were strange, but these videos are just... creepy. They'll show things like drinking, taking drugs through needles, all kinds of weird sexual stuff in a way that's really disturbing. You just have to watch it see what I mean.

And there's a lot of this disturbing content that seems to mainly target kids on youtube.

Re: YouTube top earners: A seven-year-old making $22M

#69
post #29

My 7 year old son watches Dude Perfect on YouTube, which I had never heard of. Apparently its all the rage, in elementary schools and he heard about it via other kids. I watched a few to make sure they were ok, but they mostly came off as older guys doing elaborate stunts that kids would do on a much smaller scale (like throwing balls off tall buildings, fat suits on cars, etc ) I'm not shocked they are making $20M o…

> I'm not shocked they are making $20M or so.

I'm slightly shocked that the money comes from advertisers interested in influencing 6-7 year old kids.

Re: YouTube top earners: A seven-year-old making $22M

#70

My 6 y.o. lives in a youtube universe. Every content he creates, he makes a video and publishes on youtube. Making slimes, building stamps, building paper train wagons, visiting places, and of course unpacking toys and stuff. He always concludes video or other stories like `pls press the Like button, and subscribe to my channel in order not to miss a thing`. When I talk too much he says 'papa skip ad', with a tap ges…

You should explain to him that whatever you publish on the Internet is forever and whether he'd like someone in his adult life to be able to find that content.
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