Yes they might be sniffed at to start with, but that's only the same as Japanese cars in the 60s, Skoda in the 90s and most recently Kia, but other manufacturers won't be able to get away with calling them cheap tat for long (assuming they aren't).
I assume there are more barriers to entry compared to other industries. I know Europe slaps duties on imported cars but Japan worked around that.
We're all looking at Tesla to bring electric cars to the masses. Should we be looking at China instead?