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AOL acquires Netscape in $4.2B deal (1998)

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31–40 of 63 posts

Re: AOL acquires Netscape in $4.2B deal (1998)

#31
post #15

AOL, an industry behemoth with 14 million subscribers, will acquire Netscape's Navigator and Communicator software, its e-commerce software, and its Netcenter Internet "portal" site, one of the 10 most-visited sites on the Internet. The portal was supposed to be the real cash cow, here. Buying eyeballs in the early era of internet ads. Q: What's a portal? A: Yes, exactly.

>Q: What's a portal?

Alexa, Ok Google, App Stores, AMP and it's relationship with carousel widgets, etc.

Re: AOL acquires Netscape in $4.2B deal (1998)

#32
post #15

AOL, an industry behemoth with 14 million subscribers, will acquire Netscape's Navigator and Communicator software, its e-commerce software, and its Netcenter Internet "portal" site, one of the 10 most-visited sites on the Internet. The portal was supposed to be the real cash cow, here. Buying eyeballs in the early era of internet ads. Q: What's a portal? A: Yes, exactly.

To be fair my grandmothers home page is still mail.aol.com. And its only that because I changed it from aol.com years ago.

Its still big money to claim the homepage of most people over 60. Most to my knowledge still don't use smartphones - at least for email, which they do use - which they have a home PC for of some kind to open a browser and go to aol, msn (redirected to outlook), or yahoo.com.

Re: AOL acquires Netscape in $4.2B deal (1998)

#33

It should be said, despite the massive stupidity of how AOL handled what they bought, that their primary motivation might have been to use it as a bargaining chip with Microsoft: "play nice, or we'll make Netscape the default browser for AOL". At the time, that would have made IE a minority browser again, IIRC.

I think it was more than that. They paid $4.2B for Netscape. I think they wanted Netscape's presence on the Web. They were a walled garden dial-up era media company with a lucrative subscription base trying to migrate their business to something for the broadband era - the Web. Netscape had a top 10 website and that was in big part because it was the default home page for Netscape's browser, used by half of the people on the Web that year. They wanted that package, IMO. (And maybe they bought some vision from Netscape about a Java-connected internet of things.)

Re: AOL acquires Netscape in $4.2B deal (1998)

#34
post #15

AOL, an industry behemoth with 14 million subscribers, will acquire Netscape's Navigator and Communicator software, its e-commerce software, and its Netcenter Internet "portal" site, one of the 10 most-visited sites on the Internet. The portal was supposed to be the real cash cow, here. Buying eyeballs in the early era of internet ads. Q: What's a portal? A: Yes, exactly.

As of 2011 the netscape forums were still active.

https://forums.somethingawful.com/showthread.php?threadid=33...

Re: AOL acquires Netscape in $4.2B deal (1998)

#35
post #16

Earlier quoted context omitted.

Why would they buy you out to be laid off? Wouldn't they have wanted to keep that kind of talent?

Right, this seems dumb as you're going to lose your best people first, since they're the ones knowing they'll have no issues finding something else on the open job market.

On the other hand you also get rid of the people that don't want to be there.

Re: AOL acquires Netscape in $4.2B deal (1998)

#36
post #20
post #10

There's a good Netscape documentary filmed during their last year leading up to the acquisition. When they were working to get the Mozilla source code released. https://www.youtube.com/watch?v=4Q7FTjhvZ7Y

at 53:30 one of the engineers says " We're at the beginning of an industry and who knows where that industry's gonna go? This could all turn into television again. It could be controlled by a small number of companies who decide what we see and hear. And there's a lot of precedent for that. " Sounds pretty prescient considering current events.

>one of the engineers

https://en.wikipedia.org/wiki/Jamie_Zawinski

There's lots of old-school people in that documentary. Brewster Kahle

Re: AOL acquires Netscape in $4.2B deal (1998)

#38
post #31
post #15

AOL, an industry behemoth with 14 million subscribers, will acquire Netscape's Navigator and Communicator software, its e-commerce software, and its Netcenter Internet "portal" site, one of the 10 most-visited sites on the Internet. The portal was supposed to be the real cash cow, here. Buying eyeballs in the early era of internet ads. Q: What's a portal? A: Yes, exactly.

>Q: What's a portal? Alexa, Ok Google, App Stores, AMP and it's relationship with carousel widgets, etc.

This

Re: AOL acquires Netscape in $4.2B deal (1998)

#39
post #15

AOL, an industry behemoth with 14 million subscribers, will acquire Netscape's Navigator and Communicator software, its e-commerce software, and its Netcenter Internet "portal" site, one of the 10 most-visited sites on the Internet. The portal was supposed to be the real cash cow, here. Buying eyeballs in the early era of internet ads. Q: What's a portal? A: Yes, exactly.

Google feels like a portal now with the number of services they have. They just have a search interface instead of a "a million links on the front page" interface

Re: AOL acquires Netscape in $4.2B deal (1998)

#40

Good contemporary read: https://www-archive.mozilla.org/fear.html jwz was right, the source code was out there and even though AOL eventually gave up on browser tech, the code lived on to become Firefox, re-igniting competition for web browsers, moving the web platform forward, and providing an independent browser that's beholden to users first.

> ...re-igniting competition for web browsers, moving the web platform forward

I fondly remember when the selling point of Firebird/Firefox was that it isn't a bloated, sluggish piece of crap unlike all other major browsers (including Netscape) at the time.

Back then, it was still possible to develop a web browser without hundreds of millions of dollars in budget. Fast forward to how the web platform has "progressed" and browsers are again sluggish, bloated pieces of crap, but now that horrible technology also powers far more applications. We've dug ourselves into a hole that we can't get out of anymore.

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