On a side note: I think Pentagram did an amazing job with the WCC branding [1] in 2014. It's ridiculously non-conventional for a serious organization such as FIDE to adopt it. They did reject the proposal for Shuka Design for the new "pawnographic" (as it was hastagged on twitter) logo [2] for the 2018 championship and only kept the arms tangled up around a chess board. Still, its extraordinary and personally I love…
It's wort noting that up until recently, FIDE had a president who was full-on batshit crazy. He repeatedly claimed in public that he had been abducted by aliens. He (and by implication FIDE under his rule) was sanctioned by the U.S. Treasury for financial involvement in the war in Syria. Corruption was an open secret. It's a bit of a stretch to call FIDE under Ilyumzhinov a "serious organization".