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37Signals Doubles Price for Basecamp

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Re: 37Signals Doubles Price for Basecamp

#31

Post by dmix »

webwright wrote: post #30
dmix wrote: post #24

Earlier quoted context omitted.

How much of a fluctuation did you test? $9 vs $19? $49 vs $99?

We mostly only had enough volume for solo users, where we tested anywhere from $4-$20/month for an individual account. Found VERY little difference in conversion anywhere below $10, with a big dropoff thereafter. Pretty remarkable that conversions change almost not at all between 9.95 and 3.95/month. Our volume for business signups wasn't super high at the time (that's since changed-- go RescueTime!), so we didn't fi…

I also heard from an ex-employee at FreshBooks that there was little difference between $12.99 and $19.99 in terms of conversion.

It must be a common psychological trait to value things in sequences of $9-10.

Re: 37Signals Doubles Price for Basecamp

#32

Post by petercooper »

ryanwaggoner wrote: post #23

I love the unattributed testimonial: “Basecamp is so simple you can’t do anything wrong. It’s addictively easy-to-use.” Why bother with the risk of the FTC cracking down for fake testimonials when you can just quote yourself! With the popularity of Basecamp, I'm sure this is an actual customer quote, but I still think it's humorous. Perhaps I'll go pepper my blog with quotes about how awesome I am :)

Here's one for you so you don't have to fake it:

  Ryan Waggoner is an awesome developer and entrepreneur with a clear passion
  for all things geek. Not only is he a great developer but women have
  secretly whispered to me how sexually attractive he is. He has the
  charisma and wit of fifty men wrapped up in just one sack of skin.
You know, come to think of it, a system to encourage HNers to give each other character testimonials would be kinda cool ;-) (that's not LinkedIn..)

Re: 37Signals Doubles Price for Basecamp

#33

Post by jasonfried »

ryanwaggoner wrote: post #23

I love the unattributed testimonial: “Basecamp is so simple you can’t do anything wrong. It’s addictively easy-to-use.” Why bother with the risk of the FTC cracking down for fake testimonials when you can just quote yourself! With the popularity of Basecamp, I'm sure this is an actual customer quote, but I still think it's humorous. Perhaps I'll go pepper my blog with quotes about how awesome I am :)

The original quote: http://www.businessweek.com/magazine/content/05_47/b3960412....

"Like Google's (GOOG ) spartan home page, it's so simple you can't do anything wrong -- and so addictively easy to use that one customer calls it "Basecrack."

Re: 37Signals Doubles Price for Basecamp

#34

Post by nathos »

korch wrote: post #29

I'd like to see a quality open source Basecamp clone put up on Github. Written in Rails of course, ironically. There certainly are enough Rails devs driving open source projects to make this happen. That's the peril/blessing of embracing open source—given enough time, no matter how good you are, you will end up competing with free and/or a free clone of yourself! Then let folks just arrange for their own hosting(Hero…

check out Redmine [http://www.redmine.org/] or Teambox [http://teambox.com/]

Re: 37Signals Doubles Price for Basecamp

#35

Post by tunaslut »

korch wrote: post #29

I'd like to see a quality open source Basecamp clone put up on Github. Written in Rails of course, ironically. There certainly are enough Rails devs driving open source projects to make this happen. That's the peril/blessing of embracing open source—given enough time, no matter how good you are, you will end up competing with free and/or a free clone of yourself! Then let folks just arrange for their own hosting(Hero…

I believe Derek Sivers wants to get this developed as well - http://thoughts.pro/ampm/

Re: 37Signals Doubles Price for Basecamp

#36

Post by gattone »

gcheong wrote: post #11
jbail wrote: post #3

Earlier quoted context omitted.

Interesting. Thanks for the update. So the news is that they are merely toying with the idea of making $49/mo the new "cheap" plan. That would eliminate the free plan (do they still have that?) as well as the $12 and $24 plans.

They don't have the free and $12 and $24 plans listed on the website anymore as far as I can tell, but perhaps you are able to downgrade to one of those plans after signing up for one of the other plans.

There is a mention of the Free Plan on the Sign Up page, right under the Max/Premium/Plus boxes.
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