37Signals Doubles Price for Basecamp
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37Signals Doubles Price for Basecamp
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Re: 37Signals Doubles Price for Basecamp
#2Update: Jason Fried responds
Shortly after our post went live, 37signals founder Jason Fried left a comment, clarifying that they are toying with the design of the sign-up page, but that all of the old plans are still available.
"While we used to have four plans on the sign up chart, today we only have three," said Fried. "Same prices as before, just fewer plans displayed. A while back we used to have six plans to choose from, but we found that was ultimately confusing customers. So we went to five. Then we went to four. Now we're experimenting with three."
Fried echoed Hansson's earlier statement that the changes are purely experimental and that they may continue to alter the plans listed on their sign-up page, depending on their findings.
Re: 37Signals Doubles Price for Basecamp
#3Update: Jason Fried responds Shortly after our post went live, 37signals founder Jason Fried left a comment, clarifying that they are toying with the design of the sign-up page, but that all of the old plans are still available. "While we used to have four plans on the sign up chart, today we only have three," said Fried. "Same prices as before, just fewer plans displayed. A while back we used to have six plans to ch…
Interesting. Thanks for the update. So the news is that they are merely toying with the idea of making $49/mo the new "cheap" plan. That would eliminate the free plan (do they still have that?) as well as the $12 and $24 plans.
Re: 37Signals Doubles Price for Basecamp
#4This is both a) ballsy and b) going to buy DHH another few sportscars.
People should A/B test more, including consequential tests like product mix and pricing.
Re: 37Signals Doubles Price for Basecamp
#5I commented on the article too - but, could this just be a customer retention ploy?
I no longer want to cancel anything because if I need to come back and re-activate my projects, well, it looks like it may cost me double.
Re: 37Signals Doubles Price for Basecamp
#6Not sure how you are intended to get to the other plans, but if you remember the names, you can access their signup forms directly ie:
Re: 37Signals Doubles Price for Basecamp
#7I commented on the article too - but, could this just be a customer retention ploy? I no longer want to cancel anything because if I need to come back and re-activate my projects, well, it looks like it may cost me double.
This is an interesting idea actually. Never thought about that.
Brilliant!
Re: 37Signals Doubles Price for Basecamp
#8Common enough strategy these days, though not usually from the big players. Double your price, you'll roughly halve your (new) customers - same revenue, but more profit because of less overhead.
Re: 37Signals Doubles Price for Basecamp
#9I commented on the article too - but, could this just be a customer retention ploy? I no longer want to cancel anything because if I need to come back and re-activate my projects, well, it looks like it may cost me double.
I recently archived and cancelled my personal account and now see that there is no way to resume projects on the free plan and the personal plan has been removed.
Re: 37Signals Doubles Price for Basecamp
#10In other, less exciting news, historious did the exact same thing a few hours before 37signals.
The only logical conclusion is that they are copying us.